Publications

August 2010 (Revised October 2014)
Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang

Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China

September 2023 (Revised June 2024)
Case

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie and Daniela Beyersdorfer

CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details

Keywords: Cybersecurity; Strategy; Technological Innovation; Technology Industry

30 Oct 2012
First Look

First Look: October 30

School Case 712-496 In 2006, surgeon Ara Darzi identified several key areas, including acute stroke care, for improving health care across London. In response to his seminal call View Details

Keywords: Sean Silverthorne

March 2004 (Revised November 2012)
Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe

June 2017
Case

Obesity Management at Kaiser Permanente: A New Mindset for Healthcare Delivery?

By: Kevin Schulman, Gregory Leya and Christina Beveridge

Kaiser Permanente (KP) is the largest managed care organization in the United States with over 10 million members. KP evolved from a prepayment or capitation model that focuses the organization around the efficiency of care and the health of the population it serves.... View Details

Keywords: Operations; Health Care and Treatment; Business Model; Strategy; Health Industry; United States

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

documentation, litigation defense, and regulatory compliance. These excessive documentation requirements also strain the patient-physician relationship, reducing the time patients spend with their doctors and hampering effective communication and care. “Many health... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

14 Jun 2013
Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland

August 2001
Case

Aurora Health Care: Finding "a Better Way"

By: Clayton M. Christensen and Kevin M. Dwyer

The largest hospital system in Wisconsin is trying to respond to new threats from nontraditional care providers. This case presents the hospital's dilemma as it tries to create change from within. View Details

Keywords: Change Management; Disruptive Innovation; Innovation Strategy; SWOT Analysis; Competitive Strategy; Health Industry

July 2003 (Revised August 2003)
Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge

Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry

November 2011 (Revised December 2013)
Case

Accretive Health

By: William A. Sahlman and Evan Richardson

Mary Tolan, CEO Accretive Health, examines whether to expand the company's operations in hospital revenue cycle management into the field of Total Cost of Care management. View Details

Keywords: Cost vs Benefits; Expansion; Service Operations; Health Industry

March 1998 (Revised October 2001)
Case

Xedia and Silicon Valley Bank (A)

By: Paul A. Gompers and Jon Biotti

Xedia, a networking equipment manufacturer that helps provide high-speed Internet service for corporate clients through access routing, wants a bridge loan to fund daily operations until it raises its next round of equity financing. View Details

Keywords: Venture Capital; Equity; Financing and Loans; Negotiation; Production; Internet; Banking Industry

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

What used to be rare is now commonplace: traveling abroad to receive medical treatment, and to a developing country at that. So-called medical tourism is on the rise for... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

14 May 2009
Working Paper Summaries

Quantity vs. Quality and Exclusion by Two-Sided Platforms

Keywords: by Andrei Hagiu; Video Game; Web Services

Research Summary

The Politics of Consumer Credit

By: Gunnar Trumbull

A combination of factors has dramatically increased consumer access to and reliance upon credit across the OECD. These factors include financial liberalization and deregulation, improvements in consumer credit information and its analysis, and a growth in debt... View Details

March 2024
Teaching Note

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie

Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details

Keywords: Cybersecurity; Strategy

October 2022
Exercise

Shanty Real Estate: Updated Confidential Information for iBuyer

By: Michael Luca, Jesse M. Shapiro and Nathan Sun

Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details

Keywords: Algorithm; Decision Choices and Conditions; Measurement and Metrics; Market Timing; Decision Making

August 2003 (Revised April 2005)
Case

Old Tex College

By: Regina E. Herzlinger and Ray Herschman

Requires student to choose among the following health insurance options for employers: number of plans offered, managed care and consumer-driven options, and self-funding vs. full insurance. Teaching purpose: To Understand the design of health insurance. Includes color... View Details

Keywords: Insurance; Health; Health Care and Treatment; Compensation and Benefits; Employees