Publications

01 Nov 2021
What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

Research Network, http://ssrn.com/abstract=2805602, accessed November 5, 2016. Satya Nadella with Greg Shaw and Jill Tracie Nichols, Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better... View Details

Keywords: by James Heskett

2022
Chapter

Lessons Learned from Support to Business during COVID-19

By: Gabriel Chodorow-Reich, Benjamin Iverson and Adi Sunderam

The authors survey the new federal subsidies and loans provided to businesses in the first year of the pandemic—including the Paycheck Protection Program (PPP), the Economic Injury Disaster Loan (EIDL) program, and aid targeted at specific industries such as airlines... View Details

Keywords: COVID-19 Pandemic; Small Business; Government Legislation; Policy

Read Now

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

Summing Up How best is denial managed? Denial is endemic to management. It is a natural part of human nature, closely related to the survival instinct. It can be useful or disastrous. And it can be managed.... View Details

Keywords: by Jim Heskett

29 Jun 2015
News

Is it Better or Worse to be Raised by a Stay at Home Mom?

28 Nov 2016
News

One Obstacle to Curing Cancer: Patient Data Isn’t Shared

June 2010 (Revised September 2010)
Case

athenahealth: Innovating in Response to a Crisis in Healthcare

When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Information Management; Innovation and Invention; Brands and Branding; Product Development; Health Industry; United States

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

October 2023
Case

Hey Jane: Delivering Abortion Pills to the Doorstep

By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta

This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details

Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States

07 Oct 2021
News

Bringing Light to the Fight

Zealand government instituted free breast cancer screenings for women ages 50 to 64, later extended to 45 to 69. The foundation is currently working View Details

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

pretty wet behind the ears. But here’s the good news: at age seventy-two, you still have half your work to go! Better take care of your health so you can write your best books into your eighties. If you take... View Details

Keywords: by Avery Forman

20 Jan 2017
News

Bringing Power to the People

access to electricity. We are going to build a solar farm in the north of the country where there is no power plant at the moment. It has a real impact; we are bringing power... View Details

January 2014 (Revised June 2014)
Case

23andMe: Genetic Testing for Consumers (A)

By: John A. Quelch and Margaret L. Rodriguez

On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details

Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States