Publications

Forthcoming
Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi

Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details

Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia

Find at Harvard

October 2021
Case

Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

By: Juan Alcácer and Esel Çekin

The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details

Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia

March 2008 (Revised April 2009)
Case

Eliot Spitzer: Pushing Wall Street to Reform

By: Rawi Abdelal, Rafael Di Tella and Jonathan Schlefer

New York State Attorney General Eliot Spitzer faced a decision about how to stop wrongdoing committed by major Wall Street firms during the Internet boom. The equities analysts of Merrill Lynch and other Wall Street firms were charged with objectively advising retail... View Details

Keywords: Crime and Corruption; Decisions; Financial Institutions; Stocks; Governing Rules, Regulations, and Reforms; Laws and Statutes; Lawsuits and Litigation; Conflict of Interests; Internet; Financial Services Industry; United States

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

05 Jul 2022
What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

distribution channel. Fluctuating demand at the retail level would generate exaggerated fluctuations—a “whipsaw” effect—in expected demand and inventory planning at the back end, or manufacturing level, in an effort to meet possible... View Details

Keywords: by James Heskett; Manufacturing; Shipping; Transportation

01 Jun 2024
News

Alumni Achievement Awards 2024

“It’s important for US business leaders to respect the countries where they do business, by appreciating their language and culture. In high school, I learned Spanish; in college, I learned Arabic; and at HBS, I found a tutor to teach me Farsi.” Fueling prosperity:... View Details

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

health, career—that an industry is evolving around motivating people to be smarter about their choices. The problem: solutions created by these researchers and other behavioral scientists, such as incentives to remind health care shoppers... View Details

Keywords: by Rachel Layne; Retail; Retail

Web

Accounting & Management Awards & Honors - Faculty & Research

2021 Robert F. Greenhill Award. Jonas Heese : Winner of the 2021 FESE De La Vega Best Paper Award for “Does Industry Employment of Active Regulators Weaken Oversight?” Robert S. Kaplan : Awarded a Doctor Oeconomicae Honoris Causa from... View Details

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

little performance variability—because the tasks are standard, because the firm or industry has reduced variability, or because the business model limits the bandwidth of performance variance. Think about the difference between sales... View Details

Keywords: by Carmen Nobel

26 Jun 2013
News

How a Trivial Pursuit Became a Significant Case

negotiating licensing and royalty agreements. One key move involved persuading TV Guide, in exchange for increased royalties from additional sales, to carry free ads for stores that would sell the game. Drawing on his trusted contacts in the game View Details

Web

2 Tips to Beat Imposter Syndrome - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Technology Industry; Japan

15 Nov 2016
First Look

November 15, 2016

the optimal rule. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 Who Should Select New Employees, the Head Office or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain By: Deller,... View Details

Keywords: Sean Silverthorne

February 2013 (Revised February 2014)
Case

Phu My Hung

By: John Macomber and Dawn H. Lau

Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details

Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam

14 May 2013
First Look

First Look: May 14

entertainment industry really works-and how to navigate today's high-stakes business world at large. Publisher's link: http://www.blockbusters-thebook.com/ 2006 Journal of Economic Perspectives The Investment Strategies of Sovereign... View Details

Keywords: Sean Silverthorne

January 2017 (Revised May 2019)
Case

Kjell and Company: Motivating Salespeople with Incentive Compensation (A)

By: Doug J. Chung

Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details

Keywords: Salesforce Management; Compensation and Benefits; Change; Decision Making; Electronics Industry; Sweden

August 2013 (Revised July 2024)
Case

Amazon in 2024

By: Sunil Gupta and Margaret L. Rodriguez

Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details

Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Retail Industry

July – August 2009
Article

The Descent of Finance

What if the current recession turns out to be like the Great Depression of 1929-1933? Four years from now, the United States might find itself with a still-shrinking economy, half as many banks as in 2009, a third as many hedge funds, and retail banking resembling a... View Details

Keywords: Forecasting and Prediction; Economic Slowdown and Stagnation; International Finance; Globalized Economies and Regions; Business and Government Relations; Financial Services Industry

Web

Winners & Runners-Up | New Venture Competition

web-based solution that streamlines the transition of patients from the hospital to post-acute care facilities. XinfuGo (now Tang Mall) Ying Chen, HBS Yixin La, HBS Qiwei Shi, HBS Social Enterprise Track Runner-Up A disruptive base-of-pyramid (BOP) View Details

March 2013
Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Manufacturing Industry