Publications

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia

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06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

The best and brightest executives in the world are common visitors to the MBA classrooms at Harvard Business School, giving students a personal opportunity to talk to the likes of Ann Fudge, Lou Gerstner, Meg Whitman, and Jack Welch. Still, when Professor Nancy Koehn... View Details

Keywords: by Martha Lagace; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

16 Feb 2004
Research & Ideas

Marketing Wine to the World

There's more in that glass than meets the eye—or the palate. According to Michael Roberto, important strategic differences have bubbled up between winemakers in Europe and those in the "New World"—the U.S., Australia, South Africa, Chile, and other countries.... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

March 2024
Case

Expanding the Bicester Collection to New York

By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel

Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS... View Details

Keywords: Consumer Behavior; Urban Development; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; New York (state, US)

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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October 2014 (Revised December 2016)
Case

NBCUniversal

By: Anita Elberse

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry

April 1986
Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh

Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details

Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Keywords: awards; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Mar 2012
News

Thinking Green

As part of the cross-University program Harvard Thinks Big, in December six professors from different Harvard schools offered their thoughts on climate change. University Professor Rebecca Henderson and Professor of Management Practice Robert Kaplan joined colleagues... View Details

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Europe; France; Paris

May 2023
Supplement

Alicia Keys and Swizz Beats Video Supplement Playlist

By: Boris Groysberg

Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

October 2019 (Revised December 2019)
Case

Swizz Beatz and Alicia Keys: A Power Couple

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys... View Details

Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

July 2017
Supplement

Centerbridge Partners and Great Wolf Resorts (B)

By: Josh Lerner, John D. Dionne and Amram Migdal

The case examines the aftermath of the March 2015 Centerbridge Partners acquisition of Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. View Details

May 2017 (Revised November 2019)
Case

The Dubai International Film Festival

By: Rohit Deshpandé and Alpana Thapar

This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details

Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

June 2001 (Revised October 2003)
Case

Sampa Video, Inc.

A video rental store is considering offering home delivery service. Management must value the project under different financing strategies and methods, specifically adjusted present value (APV) and weighted average cost of capital (WACC). View Details

Keywords: Expansion; Cost of Capital; Entertainment; Decision Choices and Conditions; Financial Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

July 1996 (Revised September 1998)
Case

Coming Soon: A Theater Near You

Designed to illustrate the complexity of buyer-seller arrangements in an established industry. When movie studios negotiate with theater operators to show new films, the costs to the studios of making the films are largely sunk. Similarly, the costs to the theaters of... View Details

Keywords: Competitive Advantage; Industry Structures; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry