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  • 2024
  • Working Paper

Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts

By: Dennis Campbell, Ruidi Shang and Zhifang Zhang
We examine how corporate cultures characterized by high degrees of homogeneity in the underlying values and beliefs of organizational members are related to the design of CEO incentive compensation contracts. We argue that culture homogeneity within firms lowers... View Details
Keywords: Corporate Culture; Compensation Design; Accounting; Management Control; Incentive Systems; Organizational Culture; Job Design and Levels; Governance; Executive Compensation; Motivation and Incentives
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  • September–October 2021
  • Article

Internalization of Advertising Services: Testing a Theory of the Firm

By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies.... View Details
Keywords: Internationalization; Specialization; Theory Of The Firm; Advertising Agencies; Advertising; Organizational Structure; Theory
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  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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  • June 2016
  • Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details
Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States
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  • 2012
  • Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
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  • June 2011
  • Article

Truth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor

By: Christina Fong and Felix Oberholzer-Gee
It is often difficult for donors to predict the value of charitable giving because they know little about the persons who receive their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we... View Details
Keywords: Philanthropy and Charitable Giving; Policy; Information; Knowledge Acquisition; Game Theory; Prejudice and Bias; Poverty; Welfare
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  • 2010
  • Working Paper

Reversing the Queue: Performance, Legitimacy, and Minority Hiring

By: Andrew Hill and David A. Thomas
Studies of minority hiring have found that poor-performing firms or firms in highly competitive contexts are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management. Management positions... View Details
Keywords: Diversity; Selection and Staffing; Leadership; Managerial Roles; Performance Effectiveness; Sports Industry; United States
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  • 12 Oct 2017
  • HBS Seminar

Dennis Zhang, Washington University, St. Louis

  • 17 Nov 2015
  • HBS Seminar

Kevin Boudreau, Harvard Business School, London Business School

  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 07 Mar 2016
  • HBS Seminar

Scott Stern, MIT Sloan School of Management

  • 23 Sep 2015
  • Research & Ideas

Men Want Powerful Jobs More Than Women Do

personal experience and observation. When asked to imagine receiving a promotion at work, women predicted a higher level of negative outcomes than men did. ©iPhoto “We wondered if women may think about things that men don’t,” says Brooks.... View Details
Keywords: by Carmen Nobel
  • Research Summary

Models of optimal experience (flow)

Flow is a state of profound task-absorption, involvement, and intrinsic enjoyment that makes the person feel one with the activity. Csikszentmihalyi's Flow Theory states that flow is more likely to occur in situations in which the person feels that the activity is very... View Details
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

that addresses part of that challenge—with a particular focus on predicting customer churn. However, several other equally important aspects of managing retention have not received similar level of attention, leaving many managerial... View Details
Keywords: Sean Silverthorne
  • Web

Policies, Rules & Guidelines | About

marketing automation, personalization, predictive analysis, generative AI, social media, and more. New uses are emerging every day. MBA Student Handbook The Student Handbook provides students with the policies and information necessary to... View Details
  • 16 Nov 2015
  • HBS Seminar

Vish Krishnan, Professor of Innovation, Technology & Operations, University of California San Diego Rady School of Man

  • 20 Apr 2011
  • Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

participants were asked to predict how they would react if a job interviewer asked questions that qualified as sexual harassment. Participants who were induced to think about the motivation they likely would experience at the time of the... View Details
Keywords: by Sean Silverthorne
  • Web

Cold Calling - Christensen Center for Teaching & Learning

participation. Low frequency participant: As the term progresses, an instructor may use cold calls to engage and develop students who have participated with below average frequency in class discussions. This strategy should be used with caution, since it may make cold... View Details
  • 22 Jul 2009
  • Working Paper Summaries

Reputation and Competition: Evidence from the Credit Rating Industry

Keywords: by Bo Becker & Todd Milbourn; Financial Services