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(18,562)
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- Faculty Publications (10,323)
Show Results For
- All HBS Web
(18,562)
- People (25)
- News (3,345)
- Research (12,379)
- Events (96)
- Multimedia (276)
- Faculty Publications (10,323)
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- 2007
- Case
Dow Jones & Company (B): Integrating Circulation Marketing
By: Vijay Govindarajan and Chris Trimble
Govindarajan, Vijay, and Chris Trimble. "Dow Jones & Company (B): Integrating Circulation Marketing." 2007. (Case No. 2-0030.)
- 2011
- Chapter
Toward a Three-Tier Market for U.S. Home Mortgages
By: Robert C. Pozen
This chapter analyzes the various forms of federal programs to support home mortgages–both government-insured mortgages and privately issued mortgages purchased by Fannie Mae or Freddie Mac. It argues that there will be a third tier of home mortgages created by the... View Details
Pozen, Robert C. "Toward a Three-Tier Market for U.S. Home Mortgages." Chap. 3 in The Future of Housing Finance: Restructuring the U.S. Residential Mortgage Market, edited by Martin Neil Baily, 26–65. Brookings Institution Press, 2011.
- November–December 1995
- Article
How One Polish Shipyard Became a Market Competitor
By: Simon Johnson, David T. Kotchen and Gary W. Loveman
Johnson, Simon, David T. Kotchen, and Gary W. Loveman. "How One Polish Shipyard Became a Market Competitor." Harvard Business Review 73, no. 6 (November–December 1995): 53–64.
- June 1989 (Revised October 1992)
- Case
Sealed Air Corp.: Marketing Impacts of Eliminating CFCs
By: John A. Quelch
Quelch, John A. "Sealed Air Corp.: Marketing Impacts of Eliminating CFCs." Harvard Business School Case 589-107, June 1989. (Revised October 1992.)
- 1997
- Working Paper
Corporate Strategies for Emerging Markets in Business Groups
By: Tarun Khanna and Krishna G. Palepu
- June 2002
- Article
Intermedia Substitutability and Market Demand by National Advertisers
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Intermedia Substitutability and Market Demand by National Advertisers." Review of Industrial Organization 20, no. 4 (June 2002): 323–348.
- July 1974
- Article
Overhead Allocation with Imperfect Markets and Nonlinear Technology
By: Robert S. Kaplan and Ulf Peter Welam
Kaplan, Robert S., and Ulf Peter Welam. "Overhead Allocation with Imperfect Markets and Nonlinear Technology." Accounting Review 49 (July 1974): 477–484.
- Article
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness
By: R. Deshpande and J. U. Farley
Keywords: Markets
Deshpande, R., and J. U. Farley. "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness." Journal of Market-Focused Management 2, no. 3 (September 1998): 237–239.
- 2001
- Other Unpublished Work
Intermedia Substitutability and Market Demand by National Advertisers
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
- January 2022 (Revised September 2022)
- Teaching Note
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
Teaching Note for HBS Case No. 521-073. View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords: by Andrei Hagiu & Daniel Spulber
- 2011
- Article
The Causal Impact of Media in Financial Markets
By: Christopher Parsons and J. Engelberg
Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to... View Details
Parsons, Christopher, and J. Engelberg. "The Causal Impact of Media in Financial Markets." Journal of Finance 66, no. 1 (February 2011): 67–97.
- March 1991 (Revised April 1995)
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note
- February 2007
- Course Overview Note
Instructor's Guide to Globalization of Emerging Markets (GEM)
By: Tarun Khanna and Krishna G. Palepu
Outlines the conceptual approach, thematic focus, and course materials of Globalization of Emerging Markets, a second-year elective MBA course at Harvard Business School. View Details
- Research Summary
The Impact of Strategic and Tactical Market Information
with Arieh Goldman and Nukhet Haramncioglu View Details
- April 1998
- Case
Citibank Hong Kong--Capital Arbitrage in the Emerging Markets
Describes how a credit derivative may be used to structure a profitable transaction between a bank and its client. Design and risk management issues are discussed in the context of this new class of derivative security. View Details
Das, Sanjiv R. "Citibank Hong Kong--Capital Arbitrage in the Emerging Markets." Harvard Business School Case 298-029, April 1998.