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Show Results For
-
All HBS Web
(18,110)
- People (25)
- News (3,320)
- Research (12,375)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,278)
- January 2014 (Revised March 2015)
- Technical Note
The Market Power of Platform-Mediated Networks
By: Benjamin Edelman
This note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering funding such an effort, this analysis reveals the scope and desirability of the opportunity. Meanwhile, for a...
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Keywords:
Intermediaries;
Platforms;
Platform Strategy;
Business Model;
Agreements and Arrangements;
Distribution Channels;
Networks;
Technology Platform;
Telecommunications Industry;
Travel Industry;
Financial Services Industry
Edelman, Benjamin. "The Market Power of Platform-Mediated Networks." Harvard Business School Technical Note 914-029, January 2014. (Revised March 2015.) (request a courtesy copy.)
- April 2012
- Case
Novozymes: Cracking the Emerging Markets Code
By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme...
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Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
- January 2006 (Revised February 2006)
- Case
Deutsche Borse and the European Markets
By: Dwight B. Crane and Monika Stachowiak
In December 2004, Deutsche Borse proposed an offer for the London Stock Exchange. Some shareholders opposed the acquisition, leading to the offer's withdrawal and replacement of management, including the CEO and board members. Written from the viewpoint of Deutsche...
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Keywords:
Mergers and Acquisitions;
Strategy;
Governing and Advisory Boards;
Capital Structure;
Stocks;
Valuation;
Corporate Governance;
Price;
Change Management;
Commercialization;
Financial Services Industry;
Europe
Crane, Dwight B., and Monika Stachowiak. "Deutsche Borse and the European Markets." Harvard Business School Case 206-082, January 2006. (Revised February 2006.)
- May 2003
- Background Note
Customer Management Strategy in Business Markets
By: Das Narayandas
Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to...
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Keywords:
Customer Focus and Relationships;
Customer Relationship Management;
Decision Making;
Networks;
Customization and Personalization;
Manufacturing Industry
Narayandas, Das. "Customer Management Strategy in Business Markets." Harvard Business School Background Note 503-060, May 2003.
- August 2001
- Teaching Note
CMGI: Organizational and Market Innovation TN
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Teaching Note for (9-200-064).
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Keywords:
Web Services Industry
- September 2000
- Case
Jardines: Tapping the Asian E-Commerce Market
By: F. Warren McFarlan, Melissa Dailey and Fred Young
"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous...
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Keywords:
Corporate Entrepreneurship;
Decisions;
Information Technology;
Corporate Strategy;
Technology Adoption
McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
- October 1979 (Revised December 1981)
- Case
Olympia Brewing Co.: Market Forecasting (B)
Reibstein, David J., and George S. Yip. "Olympia Brewing Co.: Market Forecasting (B)." Harvard Business School Case 580-028, October 1979. (Revised December 1981.)
- 1991
- Book
The Marketing Challenge of Europe 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama
Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of Europe 1992. Revised/Paperback ed. Reading, MA: Addison-Wesley Publishing Company, 1991. (French, Italian, Japanese, and Spanish translations, 1992.)
- January 1976 (Revised May 1976)
- Case
Daisy (D): Designing a Test Market
Star, Steven H., and Nancy J. Davis. "Daisy (D): Designing a Test Market." Harvard Business School Case 576-137, January 1976. (Revised May 1976.)
- 1997
- Article
Business-to-Business Market Making on the Internet
By: Lisa R. Klein and John A. Quelch
Klein, Lisa R., and John A. Quelch. "Business-to-Business Market Making on the Internet." International Marketing Review 14, no. 5 (1997): 345–361.
- 17 Feb 2012
- News
5 Calm Stocks for Any Market
- 03 Dec 2008
- News
Beirut lecture explores modern marketing practices
- 20 Apr 2009
- News
Strategies for marketing in a recession
- 21 Jun 2010
- News
Strategy and Execution for Emerging Markets
- 02 Nov 2021
- News
Innovating in the Feminine Care Market
- Web
Additional Archives - Creating Emerging Markets
Additional Archives Asia Godrej Archives The Godrej Archives features manuscripts, photographs, memorabilia, printed material, and a large oral history collection documenting the history of the Godrej Group. The archive spans over 100 years of the company’s history. In...
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- 02 May 2013
- News
Online Art Seller Eyes Wider Market
- July 1981
- Article
On Market Timing and Investment Performance Part I: An Equilibrium Theory of Value for Market Forecasts
By: Robert C. Merton
Merton, Robert C. "On Market Timing and Investment Performance Part I: An Equilibrium Theory of Value for Market Forecasts." Journal of Business 54, no. 3 (July 1981): 363–406.
- 1999
- Book
Marketing Kakushin no Jidai 3: Brand Kouchiku (The Age of Marketing Innovation 3: Brand Building)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- 2001
- Book
Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition)
By: Mitsuaki Shimaguchi, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira and Hirotaka Takeuchi