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Show Results For
- All HBS Web
(4,395)
- People (15)
- News (1,238)
- Research (2,559)
- Events (16)
- Multimedia (10)
- Faculty Publications (966)
- Web
Great American Business Leaders of the 20th Century - Leadership
Loan Marketing Association, 1973–1990 William Fox Fox Film Company, 1915–1929 Clarence Francis General Foods Corporation, 1935–1943 John M. Franklin United States Lines, 1946–1960 Frank M. Freimann Magnavox Company, 1950–1967 Jack Frye... View Details
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details
- October–November 2019
- Article
A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure
By: Michael Clement, Joonho Lee and Kevin Ow Yong
Prior research finds that there is a delayed reaction to both analyst-based earnings surprises and random-walk-based earnings surprises. Focusing on the market reaction from the post-announcement window, prior studies show that analyst-based drift is larger than random... View Details
Clement, Michael, Joonho Lee, and Kevin Ow Yong. "A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure." Journal of Business Finance & Accounting 46, no. 9–10 (October–November 2019): 1123–1143.
- Web
Podcast - Business & Environment
Addict TuneIn Pandora Audacy Deezer JioSaavn 09 Apr 2025 Climate Rising Carbon Credit Ratings and Market Integrity: A Conversation on the Calyx Global Case In this bonus episode of Climate Rising, we share an episode from Harvard Business... View Details
- 10 Dec 2013
- First Look
First Look: December 10
time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game... View Details
Keywords: Sean Silverthorne
- May 2017
- Teaching Note
Partners Group: Ain't No Mountain High Enough
Partners Group (PG), a Swiss-based PE manager, initiated a series of strategic shifts and evolved from a predominately fund-of-funds manager into a large, multi-asset class PE firm focused on direct investments. PG was the first PE firm to go public in 2006. A number... View Details
- Web
Research Areas - Doctoral
Program for Research in Markets & Organizations Research Areas 1ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details
- 16 Oct 2014
- News
Reframing Sales Effectiveness
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
weeks: Prepare the groundwork. Before you step into the job on Day One, you should already know as much about the position and the organization as possible. If you’re appointed from outside the organization, ask to extend your start date by a month, so you can visit... View Details
Keywords: by John Quelch
- Program
Leading Global Businesses
authentic global leader who can step up to more challenging roles. You'll develop global acumen in realms as diverse as purposeful leadership in a multi-stakeholder world, strategy, customer-centric marketing, the structure, culture and operation of global... View Details
- 17 Nov 2020
- Blog Post
Partners and Families Are an Integral Part of the MBA Experience
what they will gain from their time in business school and the experience they will walk away with. One group of people who attend school in a distinctively unique position are those who come to HBS with partners and families. The Harbus... View Details
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- October 2008 (Revised January 2011)
- Case
Lawrence Trinh: Venturing to Vietnam
By: Joshua D. Margolis and Rachel Gordon
Should Lawrence Trinh pursue his aspiration of working in Vietnam—and if so, what set of principles and practices should he adopt if he encounters corruption? These are questions that reverberate for many students who wish to work in emerging markets and other contexts... View Details
Keywords: Developing Countries and Economies; Ethics; Investment; Leadership Development; Emerging Markets; Personal Development and Career; Welfare; Financial Services Industry
Margolis, Joshua D., and Rachel Gordon. "Lawrence Trinh: Venturing to Vietnam." Harvard Business School Case 409-017, October 2008. (Revised January 2011.)
- 21 Feb 2012
- First Look
First Look: Feb. 21
multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices. Less regulated labor View Details
Keywords: Sean Silverthorne
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- February 2023 (Revised March 2025)
- Case
Graphic Packaging: Project Cowboy (A)
By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023. (Revised March 2025.)
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- July 2019
- Case
LaCroix Sparkling Water (Abridged)
By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry
Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019.
- Web
Finance - Faculty & Research
actions from a nonpecuniary perspective. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large, both for stock market investors and non-investors; (ii) concerns about the... View Details