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  • February 2018 (Revised October 2020)
  • Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Travel Industry; Accommodations Industry; Tourism Industry; United States; North America; Europe; Asia
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Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
  • October 1996
  • Article

Assessing the Work Environment for Creativity

By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron
We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details
Keywords: Creativity; Motivation and Incentives; Organizational Culture; Innovation and Invention; Groups and Teams; Performance; Research; Theory
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Amabile, T. M., R. Conti, H. Coon, J. Lazenby, and M. Herron. "Assessing the Work Environment for Creativity." Academy of Management Journal 39, no. 5 (October 1996): 1154–1184.

    Maria P. Roche

    Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details

    Keywords: education industry; biotechnology; high technology
    • September 1990 (Revised March 1993)
    • Case

    General Electric Plastics: Organizing the Marketing Function

    By: V. Kasturi Rangan
    Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
    Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy
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    Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
    • March 2015
    • Supplement

    McKinsey & Co. - Protecting its Reputation (A) and (B)

    By: Jay W. Lorsch and Emily McTague
    The presentation supplement is designed to be used in conjunction with the case "McKinsey & Co. - Protecting its Reputation (A) and (B)," HBS No. 414-021 and 414-022. View Details
    Keywords: Corporate Accountability; Leadership; Leadership & Corporate Accountability; Leadership Development; Leadership Style; Organizational Culture; Construction Industry; North America
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    Lorsch, Jay W., and Emily McTague. "McKinsey & Co. - Protecting its Reputation (A) and (B)." Harvard Business School PowerPoint Supplement 415-069, March 2015.
    • June 1985 (Revised March 1991)
    • Case

    Camelback Communications, Inc.

    Camelback Communications, Inc. has a poorly designed cost accounting system and is in the process of redesigning it. This case demonstrates how the old cost accounting system operated. View Details
    Keywords: Cost Accounting; System; Communications Industry
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    Cooper, Robin. "Camelback Communications, Inc." Harvard Business School Case 185-179, June 1985. (Revised March 1991.)
    • 2022
    • Report

    Competitiveness Roadmap for India@100

    By: Michael E. Porter and Christian H.M. Ketels
    The Competitiveness Roadmap for India lays out policy principles to guide India's efforts to move towards middle-income and beyond over the next 25 years. It covers a discussion of appropriate outcome ambitions, the underlying development approach, specific policy... View Details
    Keywords: Economic Growth; Strategy; Competition; Policy; Government Administration; India
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    Porter, Michael E., and Christian H.M. Ketels. "Competitiveness Roadmap for India@100." Report, Institute for Competitiveness, India, September 2022.

      John Beshears

      John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

      • November 1990 (Revised April 1999)
      • Case

      General Motors: Packard Electric Division

      By: Steven C. Wheelwright
      Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
      Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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      Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
      • Research Summary

      Overview

      My research broadly examines design choices of management control systems, with a special focus on organizational culture as an informal control mechanism and how it interacts with other formal control system View Details
      • 16 Feb 2021
      • Blog Post

      The Rise of The Sixes: Interview with CEO and Founder Franci Girard

      Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
      • June 2008 (Revised July 2008)
      • Case

      Kit Hinrichs at Pentagram (A)

      By: Linda A. Hill and Emily Stecker
      This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details
      Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco
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      Hill, Linda A., and Emily Stecker. "Kit Hinrichs at Pentagram (A)." Harvard Business School Case 408-127, June 2008. (Revised July 2008.)
      • August 2009
      • Case

      SK Telecom: Pursuing Happiness through Corporate Social Responsibility

      By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason
      Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details
      Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea
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      Marquis, Christopher, Kwang Y. Ryu, Philip H. Mirvis, and Bobbi Thomason. "SK Telecom: Pursuing Happiness through Corporate Social Responsibility." Harvard Business School Case 410-042, August 2009.
      • June 2014
      • Case

      Starbucks Coffee Company: Transformation and Renewal

      By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

      Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

      Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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      Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
      • October 1995 (Revised January 1998)
      • Case

      Heineken N.V.: Global Branding and Advertising

      By: John A. Quelch
      Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
      Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
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      Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
      • 17 Dec 2012
      • News

      Teaming in the Twenty-First Century

      • January–February 2012
      • Article

      Do You Need a New Product-Development Strategy?

      By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
      Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
      Keywords: Strategy; Product Development
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      MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January–February 2012): 34–43.
      • March 2008
      • Article

      Linguistic Network Configurations: Management of Innovation in Design-intensive Firms

      By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti
      In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details
      Keywords: Networks; Design; Innovation and Management; Product Development
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      Dell'Era, Claudio, Alessio Marchesi, and Roberto Verganti. "Linguistic Network Configurations: Management of Innovation in Design-intensive Firms." International Journal of Innovation Management 12, no. 1 (March 2008).
      • October 2022 (Revised December 2022)
      • Case

      SMART: AI and Machine Learning for Wildlife Conservation

      By: Brian Trelstad and Bonnie Yining Cao
      Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details
      Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa
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      Trelstad, Brian, and Bonnie Yining Cao. "SMART: AI and Machine Learning for Wildlife Conservation." Harvard Business School Case 323-036, October 2022. (Revised December 2022.)
      • April 2009
      • Case

      Young Presidents' Organization

      By: Mikolaj Jan Piskorski, John D. Macomber and David Chen
      The board of Young Presidents' Organization needs to decide on the future of its Networks Initiative, designed to connect its geographically dispersed membership base through 60 different interest-based networks. So far, one half of these networks have been considered... View Details
      Keywords: Decision Choices and Conditions; Governing and Advisory Boards; Leadership Development; Growth and Development Strategy; Organizations; Social and Collaborative Networks
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      Piskorski, Mikolaj Jan, John D. Macomber, and David Chen. "Young Presidents' Organization." Harvard Business School Case 709-444, April 2009.
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