Publications

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February 2001 (Revised March 2003)
Case

Extricity Inc.

Extricity provides software that triggers and automates information flows between collaborating businesses. Its products interface with the legacy information systems already in use by customers, extract information from them, and send this information over the... View Details

Keywords: Product Positioning; Internet and the Web; Information Technology; Applications and Software; Information Technology Industry

September 1999 (Revised January 2000)
Technical Note

Last Mile of Broadband Access, The: Technical Note

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications. View Details

Keywords: Business Model; Infrastructure; Internet and the Web; Mobile and Wireless Technology

April 1998
Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport

E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details

Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry

2014
Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details

Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing

July 2009
Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen

Teaching Note for [709461]. View Details

Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry

January 2009
Case

Microsoft's Search

By: Jan W. Rivkin and Eric J. Van den Steen

In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details

Keywords: Digital Marketing; Competitive Strategy; Internet and the Web; United States

Educators

November 2003 (Revised January 2004)
Case

XS, Inc.

By: Ray A. Goldberg and Joan McRobbie

XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details

Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States

January 2001
Teaching Note

ZEFER: Building and Positioning an e-Business Consulting Company TN

By: Richard L. Nolan and George Francis Westerman III

Keywords: Product Positioning; Internet and the Web; Business Ventures; Consulting Industry

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

networks that weave us together. The transparency of the Web is also key: the fact that information can be spread everywhere so rapidly. This is an interactive medium. Many people in many businesses forget that. The fact that we can send... View Details

Keywords: by Staff

26 Jun 2000
Research & Ideas

Presentation Round-Up

lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

01 Jun 2004
News

Save the Dates

30–October 3, 2004 Spring 2005 Reunions/MBA Classes of 1950, 1955, 1985, 1990, 1995, 2000 HBS June 2–5, 2005 2005 HBS Global Leadership Forum “New Barriers and New Opportunities: Leading in an Uncertain World” London, England June 21–23, 2005 For more information on... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2009
News

Crisis and Creativity

talent pool. Many Web 2.0 developments, including blogs and social networking, grew out of the large number of talented Web-literate workers who lost their jobs after the collapse of the Internet bubble. In addition, technologies and... View Details

Keywords: Bhaskar Chakravorti

01 Dec 2013
News

Faculty Books

Faculty Research HBS Working Knowledge offers a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their web links. Unspoken Cues: Encouraging Morals without Mandates Associate Professor... View Details

01 Sep 2007
News

HBS Launches Unique Deferred-Admission Program

To promote the new program, the admissions office has planned visits to some thirty campuses across the country and the School’s first venture into Internet advertising. Promotional links to program information will appear on Facebook, the popular social networking... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

Educators

Article

Fake AI People Won't Fix Online Dating

By: Scott Duke Kominers

Computer-generated images may inspire even more distrust and surely won’t lead to the love of a lifetime. View Details

Keywords: Artificial Intelligence; Dating Services; Internet and the Web; Ethics; AI and Machine Learning

Read Now

2014
Teaching Note

Zenglibao: An Internet Money Market Fund Run By Tianhong Asset Management Co., LTD. (TN)

By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li

Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details

Keywords: Internet; China; Mobile Devices; Finance; Internet and the Web; Mobile and Wireless Technology; China