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- All HBS Web (1,588)
- Faculty Publications (485)
- June 2024 (Revised November 2024)
- Case
Dylan Mulvaney and Bud Light
By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
stars. Successful professional service firms are able to do this more or less consistently on a long-term basis. We found there are four critical aspects to managing these firms effectively: strategy, organization, culture, and leadership. Success View Details
- 01 Apr 2008
- News
“Let Us Now Praise Famous Women”
labels. Over the next 15 years, as the use of e-mail and the Web expanded, the work of the Records Office became more complex and demanding — paradoxically even as alums could do more and more online themselves. Do you remember, back in... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
sells consumables including the 30,000 or so dollar stores in the United States. You only have to take a look at the UK supermarket space to see what is ahead for the US supermarket industry in this regard. Q: The book makes the case that... View Details
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
for demanding "excessive" licensing royalties for SEPs related to Wi-Fi and video compression. Samsung, Apple, Nokia, and Ericsson also have been involved in major SEP-related litigation. "A lot of the litigation has had to... View Details
- 01 Sep 2008
- News
Farming for Fuel
such a bad tradeoff to make. But Reinhardt points out that we’ve seen this story before. “In the 1970s, we said that prices would never go down again, and they did,” he remarks. “Will demand from India and China change the equation?... View Details
- 30 Jan 2018
- First Look
January 30, 2018
Alexander, Tatyana Deryugina, and Julian Reif Abstract—Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the... View Details
Keywords: Sean Silverthorne
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- October 1995 (Revised January 1998)
- Case
Cybersmith
Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
Sviokla, John J., and Thomas A. Gerace. "Cybersmith." Harvard Business School Case 396-314, October 1995. (Revised January 1998.)
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
would advocate a discontinuation of operations after attempting unsuccessfully to resist meeting government demands for private information. Some suggested more complex strategies. Among those in favor of staying and trying to reach some... View Details
- March–April 2024
- Article
Retailers and Health Systems Can Improve Care Together
By: Robert S. Huckman, Vivian S. Lee and Bradley R Staats
Health systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and unequal access to primary and other types of care. However, if retailers and health systems were to form strong... View Details
Keywords: Health Care; Retail; Retailers; Consumer; Health Care and Treatment; Value; Consumer Behavior; Business Model; Partners and Partnerships; Health Industry; Retail Industry; United States
Huckman, Robert S., Vivian S. Lee, and Bradley R Staats. "Retailers and Health Systems Can Improve Care Together." Harvard Business Review 102, no. 2 (March–April 2024): 120–127.
- March 2016 (Revised November 2021)
- Teaching Note
T-Mobile in 2013: The Un-Carrier
By: John Beshears and Francesca Gino
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details
Keywords: Sean Silverthorne
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- 23 Oct 2012
- First Look
First Look: October 23
(forthcoming) Abstract Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but... View Details
Keywords: Sean Silverthorne
- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
markets—and how market design made things better. Thickness:A classic example of a thickness problem is the process of helping nephrology patients in need of kidney transplants. In 2006, some 5,000 patients in the United States either... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
transformation in the music and television industries as well. Their audiences are fragmented and people are demanding mobility, immediacy, and control over their media consumption. This makes some industries' traditional business and... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
expensive, and irritating to employees. This book shows you how to implement time-driven activity-based costing (TDABC), an easier and more powerful way to implement ABC. You can now estimate directly the resource demands imposed by each... View Details
Keywords: Martha Lagace
- 01 Mar 2012
- News
Faculty Books
Way by a Billion-Dollar Fundraiser by Howard Stevenson with Shirley Spence (Timberline LLC) Philanthropy is a powerful force in society, but the challenges are great, particularly during an economic downturn that has dampened contributions even as the View Details