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Show Results For
- All HBS Web
(1,497)
- People (10)
- News (414)
- Research (855)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
football. “I am hesitant to say schools choose to invest in athletics just because of the spillover effect into academics” "The primary form of mass media advertising by academic institutions in the United States is, arguably,... View Details
- Profile
Gerald Chertavian
United States, employs 400, and has an annual budget of $70 million. While those numbers—as well as rave reviews from the media and corporate partners—tell of the organization’s success, Chertavian’s most prized metric shows the outcomes... View Details
- 26 Mar 2020
- Blog Post
The Road Untraveled: VC Perspectives on COVID-19
Times of Crises We are all inundated on social media with strong opinions during these unprecedented times, and I was finding it challenging to capture tactical talking points to share with my peers. My... View Details
- 22 May 2012
- First Look
First Look: May 22
approach across multiple business units. Social Entrepreneurs as Institutional Entrepreneurs: The Case of Sekem Authors:Tomislav Rimac, Johanna Mair, and Julie Battilana Publication:In Using a Positive Lens to Explore View Details
Keywords: Sean Silverthorne
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily move assets among their accounts at different firms. No... View Details
- 23 Jun 2014
- Research & Ideas
In Venture Capital, Birds of a Feather Lose Money Together
successful companies, the stage of the portfolio company (risky early stage versus less-risky later stage), and how much media attention the company had received at the time of investment. Controlling for these factors, they found that... View Details
- 24 Sep 2019
- Research & Ideas
Do National Security Secrets Hold Back National Innovation?
art is kept hidden on a broad scale, it has a ripple effect about which firms and IP experts should be concerned, Gross says. “Everybody in the system benefits from being able to access information about the cutting edge.” About the author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz
- 01 Jun 2012
- News
Alumni Book Briefs
Phelps), companies (P&G, Target), and social organizations (Saddleback Church, the civil rights movement). He offers a framework for changing bad habits: identify the routine, experiment with rewards, isolate the cue, and have a plan.... View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
attracted criticism for its purely empirical approach, its failure to make consistently accurate predictions, and its pursuit of commercial objectives in a university setting. Harvard's efforts to build a forecasting service are an early chapter in the evolution of the... View Details
Keywords: Martha Lagace
- 27 Oct 2020
- News
HBS Votes
be counted, the media should avoid calling the election prematurely, and business leaders should promote patience, civility, security, and accuracy. “We should assume that if we get into a bad situation, there are many more who are... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
instruments (including price-setting) to implement desired outcomes. Non-price instruments were very much at the core of MSP strategies. Download the paper: http://www.hbs.edu/research/pdf/09-061.pdf Platform Competition, Compatibility, and View Details
Keywords: Martha Lagace
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
were essential, and radical corporate social responsibility concepts were pursued by some firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53419 forthcoming Capitalism Beyond Mutuality New Prospects for... View Details
Keywords: Carmen Nobel
- Web
2023 Symposium - Race, Gender & Equity
Organizational Behavior (LEAD). Rae Johnson Rae Johnson, PhD, RSMT is a scholar/activist whose research centers on the intersections between embodiment and social justice. Chair of the Somatic Studies doctoral program at Pacifica Graduate... View Details
- 13 Jun 2014
- News
The Art of Effecting Change
perform for and interact with local communities. "The outreach of this project was incredible," says Evans. "The artist literally brought art to the people, both physically and virtually, through an unprecedented social View Details
- Web
The Art of American Advertising: 1865 - 1910
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- 08 Nov 2024
- News
Latino Alumni Banquet Marks 20th Year, Atlanta Club Celebrates 90 Years of Connection
HBS Latino Alumni Association Banquet Marks 20 Years The HBS Latino Alumni Association (HBSLAA) held its 20th Annual Banquet on October 5, bringing together 80 alumni, guests, and current HBS students for dinner and a panel discussion at the New England Aquarium in... View Details
Keywords: Margie Kelley
- 12 Jun 2012
- First Look
First Look: June 12
questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social View Details
Keywords: Sean Silverthorne
- 16 Jun 2014
- Blog Post
Recruiting Millennials in a Global Market
to revolution and de ne social media in a few years. As digital migrants, Generation X immigrated to a working world that required the use of technology to survive and to get ahead and we were the... View Details
- 11 Sep 2018
- Blog Post
Care for the Elderly: Process is More Important Than the Destination
the same purpose. We have visited many local senior care homes, talked to customers and industry insiders, launched a social media channel to gain customer insights, and have been developing local... View Details
Keywords: Health Care
- 19 Feb 2010
- News
The MBA Oath Debate
After months of glowing press accounts, the MBA Oath, a voluntary HBS student-crafted pledge that asks graduating MBAs to commit to the creation of value “responsibly and ethically,” has hit a media rough patch. Critics now see little... View Details