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  • December 2005 (Revised January 2007)
  • Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
Citation
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Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)

    Shawn A. Cole

    Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

    Keywords: banking; financial services; microfinance
    • 22 Apr 2020
    • News

    The Curious Case of the Coronavirus Commercial

    • March 1982 (Revised April 1982)
    • Case

    Hertz Corp.: Guaranteed Pricing

    The Hertz Corp., a $1.3 billion subsidiary of RCA, has instituted a "no mileage charge, ever" price program in response to competitive pressures. Pro forma revenue and profit projections, however, show the firm to be even further away from its corporate plan than... View Details
    Keywords: Competition; Corporate Strategy; Product Marketing; Transportation Industry; Service Industry
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    Bonoma, Thomas V. "Hertz Corp.: Guaranteed Pricing." Harvard Business School Case 582-126, March 1982. (Revised April 1982.)

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
      • 26 May 2022
      • HBS Case

      Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

      issues like privacy. The authors of the case offer a suggestion for CEOs: Few corporations can expect to steer clear of the lightning-rod issues of the day, so perhaps it’s best to meet them head on as part of the job. “What is new is the... View Details
      Keywords: by Avery Forman
      • 12 PM – 1 PM EST, 10 Nov 2016
      • Webinars: Trending@HBS

      Impact Investing: Challenges and Opportunities

      Never has there been a time when so many believed in both the ability and responsibility of the private sector to combat the world's greatest social challengesfrom poverty to climate change to accessible health care. Recent years have seen the creation of thousands of... View Details
      • Research Summary

      Professor Wei-Skillern's research is focused in the field of Social Enterprise. Her research examines the creation of social value in both commercial and nonprofit organizations. In the former stream of research on corporate social responsibility, she has studied... View Details
      • 13 Jul 2021
      • Research & Ideas

      Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

      that a body like Facebook has for our wellbeing, and how much responsibility should they have, or how careful should they be, in the way that they manipulate our emotions?” Asked whether he believes social... View Details
      Keywords: by Kristen Senz; Media & Broadcasting
      • Research Summary

      Business Ethics

      By: Joshua D. Margolis
      Joshua Margolis is interested in how individuals can exercise leadership in the face of competing ethical and economic responsibilities, and how organizations can enable them to do that. In particular, how can managers and companies simultaneously advance... View Details
      • 02 Jun 2020
      • News

      Risking Authenticity in the Digital Age

      • 07 Oct 2010
      • Working Paper Summaries

      The Profits of Power: Commercial Realpolitik in Eurasia

      Keywords: by Rawi E. Abdelal; Energy; Utilities
      • March 2022 (Revised April 2022)
      • Teaching Note

      France Télécom (A), (B), and (C)

      By: Ashley Whillans
      This case series discusses the evolution of France Télécom (now Orange) from a national telephone monopoly to a private company. During this process, the company faced numerous challenges including the entry of new competition from other countries and a workforce that... View Details
      Keywords: Competition; Compensation and Benefits; Employee Relationship Management; Business Organization; Well-being; Communications Industry; Telecommunications Industry; France
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      Whillans, Ashley. "France Télécom (A), (B), and (C)." Harvard Business School Teaching Note 722-438, March 2022. (Revised April 2022.)
      • 12 Dec 2023
      • Research & Ideas

      COVID Tested Global Supply Chains. Here’s How They’ve Adapted

      Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new corporate buzzwords, as many companies... View Details
      Keywords: by Scott Van Voorhis
      • June 1989 (Revised May 1993)
      • Supplement

      Rossin Greenberg Seronick & Hill, Inc. (C)

      By: John A. Quelch
      Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details
      Keywords: Conflict of Interests; Ethics; Lawsuits and Litigation; Marketing; Advertising; Advertising Industry; New England
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      Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.)
      • 24 Jan 2017
      • News

      Call to Create Jobs, or Else, Tests Trump’s Sway

      • 17 Jan 2023
      • Book

      Good Companies Commit Crimes, But Great Leaders Can Prevent Them

      In a fraught ethics and legal climate, leaders need to know how to steer clear of trouble more than ever. Corporate Criminal Investigations and Prosecutions, released in September, offers a comprehensive resource on everything from the... View Details
      Keywords: by Lane Lambert
      • Research Summary

      Overview

      My work examines the social and economic processes that generate innovation and distribute its rewards in society, in the context of the United States over the past twenty years. For isntance, I have shown that in recent decades product innovations have... View Details
      • 03 Jul 2018
      • First Look

      New Research and Ideas, July 3, 2018

      positions. To enable such assessments, firms must become as transparent about their corporate political responsibility (CPR) as their corporate View Details
      Keywords: Dina Gerdeman
      • September 20, 2024
      • Article

      It’s Time to Unbundle ESG

      By: Aaron K. Chatterji and Michael W. Toffel
      ESG is at an inflection point. It has come to represent a broad and inchoate aspiration for what business should be doing beyond maximizing shareholder value. With ESG advocates on the defensive, business leaders need a new roadmap to determine which factors to... View Details
      Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; ESG Reporting; ESG Disclosure; Sustainability; Climate; Climate Finance; Climate Risk; Social Accounting; Investment; Governance; Safety; Climate Change; Environmental Sustainability; Corporate Social Responsibility and Impact; Financial Services Industry
      Citation
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      Chatterji, Aaron K., and Michael W. Toffel. "It’s Time to Unbundle ESG." Harvard Business Review (website) (September 20, 2024).
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