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      • November 2010 (Revised December 2010)
      • Case

      Mid-Missouri Energy: Ethanol from Corn

      By: Forest L. Reinhardt, Noel Michele Holbrook, James Weber and Karla Sartor
      Mid-Missouri Energy (MME) is a farmer-owned cooperative that produces ethanol from corn. The cooperative has performed well in comparison to other producers, but margins in the industry had declined as industry production levels neared market demand limits. MME farmers... View Details
      Keywords: Agribusiness; Renewable Energy; Governing Rules, Regulations, and Reforms; Policy; Growth and Development Strategy; Cooperative Ownership; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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      Reinhardt, Forest L., Noel Michele Holbrook, James Weber, and Karla Sartor. "Mid-Missouri Energy: Ethanol from Corn." Harvard Business School Case 711-004, November 2010. (Revised December 2010.)
      • 2010
      • Working Paper

      Regulating for Legitimacy: Consumer Credit Access in France and America

      By: J. Gunnar Trumbull
      Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
      Keywords: Borrowing and Debt; Credit; Financial Markets; Personal Finance; Governing Rules, Regulations, and Reforms; Business History; Business and Government Relations; Welfare; France; United States
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      Trumbull, J. Gunnar. "Regulating for Legitimacy: Consumer Credit Access in France and America." Harvard Business School Working Paper, No. 11-047, November 2010.
      • November 2010
      • Article

      Wealth and Jobs: The Broken Link

      By: Nitin Nohria
      This article discusses the weakening connections between business growth and job creation. The industrial economy of the 20th century ensured that growing firms would need to add workers, but the increasingly globalized and information-based economy of the early 21st... View Details
      Keywords: Business Ventures; Economic Growth; Jobs and Positions; Employment; Growth and Development Strategy; Business and Government Relations; Welfare; Value Creation
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      Nohria, Nitin. "Wealth and Jobs: The Broken Link." Harvard Business Review 88, no. 11 (November 2010): 44.
      • October 2010 (Revised November 2010)
      • Background Note

      Plavix: Drugs in the Age of Personalized Medicine

      By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
      PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details
      Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry
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      Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
      • October 2010 (Revised October 2011)
      • Case

      Ken Langone: Member, GE Compensation Committee

      By: Suraj Srinivasan and Lizzie Gomez
      On September 2003, Richard Grasso stepped down as chairman and CEO of the New York Stock Exchange, following weeks of intense public criticism over the size of his $190 million compensation package. As chairman of the committee that oversaw Grasso's payout, Ken Langone... View Details
      Keywords: Accounting; Corporate Governance; Governing and Advisory Boards; Employee Stock Ownership Plan; Executive Compensation; Governing Rules, Regulations, and Reforms; Labor and Management Relations; Wages; Change Management; Energy Industry; New York (city, NY)
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      Srinivasan, Suraj, and Lizzie Gomez. "Ken Langone: Member, GE Compensation Committee." Harvard Business School Case 111-060, October 2010. (Revised October 2011.)
      • October 2010 (Revised November 2010)
      • Case

      The NFL's Digital Media Strategy

      By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
      In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
      Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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      Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
      • October 2010 (Revised January 2011)
      • Case

      Toyota Recalls (A): Hitting the Skids

      By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
      In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
      Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States
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      Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.)
      • October 2010
      • Supplement

      Toyota Recalls (B): Mr. Toyoda Goes to Washington

      By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
      Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
      Keywords: Safety; Business and Government Relations; Auto Industry; Japan; United States
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      Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010.
      • October 2010 (Revised November 2012)
      • Case

      Shenzhen Capital Group

      By: Paul A. Gompers, Shaohui Chen, Jessie Lin and Shelley Ling
      Haitao Jin, chairman of Shenzhen Capital Group Co., Ltd. (SCGC), and Wanshou Li, president of SCGC, must decide how to continue to grow their venture capital/private equity firm in China. SCGC is a premier VC/PE fund in China and a pioneer of the Government Sponsored... View Details
      Keywords: Government And Business; Venture Capital; Private Equity; Investment Funds; Growth and Development Strategy; Business and Government Relations; Financial Services Industry; China
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      Gompers, Paul A., Shaohui Chen, Jessie Lin, and Shelley Ling. "Shenzhen Capital Group." Harvard Business School Case 211-029, October 2010. (Revised November 2012.)
      • 2010
      • Working Paper

      Reversing the Null: Regulation, Deregulation, and the Power of Ideas

      By: David Moss
      It has been said that deregulation was an important source of the recent financial crisis. It may be more accurate, however, to say that a deregulatory mindset was an important source of the crisis—a mindset that, to a very significant extent, grew out of profound... View Details
      Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government and Politics; Failure; Business and Government Relations; Financial Services Industry; United States
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      Moss, David. "Reversing the Null: Regulation, Deregulation, and the Power of Ideas." Harvard Business School Working Paper, No. 10-080, October 2010.
      • October 2010
      • Article

      Unleashing the Power of Marketing

      By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
      The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
      Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Advertising Industry
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      Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
      • September 2010 (Revised April 2012)
      • Case

      Better World Books

      By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
      Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details
      Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry
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      Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.)
      • September 2010
      • Case

      Freddie Mac: Managing in Conservatorship

      By: Robert Steven Kaplan, Nitin Nohria and Ben Creo
      Ed Haldeman has recently become CEO of Freddie Mac, one of three major government sponsored enterprises (GSEs) charged with supporting U.S. residential mortgage finance. The company was placed into conservatorship by the U.S. treasury on September 7, 2008.... View Details
      Keywords: Change Management; Financial Crisis; Mortgages; Leadership; Organizational Culture; Business and Government Relations; Financial Services Industry; United States
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      Kaplan, Robert Steven, Nitin Nohria, and Ben Creo. "Freddie Mac: Managing in Conservatorship." Harvard Business School Case 411-048, September 2010.
      • September 2010 (Revised April 2017)
      • Case

      Aspen Skiing Company (A)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A)." Harvard Business School Case 611-002, September 2010. (Revised April 2017.)
      • September 2010 (Revised November 2013)
      • Supplement

      Aspen Skiing Company (B)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (B)." Harvard Business School Supplement 611-003, September 2010. (Revised November 2013.)
      • September 2010 (Revised September 2013)
      • Supplement

      Aspen Skiing Company (C)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (C)." Harvard Business School Supplement 611-018, September 2010. (Revised September 2013.)
      • September 2010 (Revised January 2014)
      • Supplement

      Aspen Skiing Company (D)

      By: Michael W. Toffel and Stephanie van Sice
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (D)." Harvard Business School Supplement 611-019, September 2010. (Revised January 2014.)
      • September 2010 (Revised March 2013)
      • Case

      Capital for Enterprise Limited (CfEL): Bridging the SME Early-Stage Finance Gap

      By: Josh Lerner, Eli Talmor, Ananth Vyas Bhimavarapu and Thibaud Simphal
      The CEO of the company set up to manage a British government effort to promote the venture capital industry considers the progress made to date, as well as how the program can be adjusted. View Details
      Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Business and Government Relations; Financial Services Industry; Financial Services Industry; United Kingdom
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      Lerner, Josh, Eli Talmor, Ananth Vyas Bhimavarapu, and Thibaud Simphal. "Capital for Enterprise Limited (CfEL): Bridging the SME Early-Stage Finance Gap." Harvard Business School Case 811-027, September 2010. (Revised March 2013.)
      • September 2010
      • Article

      Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?

      By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
      Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated... View Details
      Keywords: Sales; Forecasting and Prediction; Distribution; Goods and Commodities; Cost; Public Sector; Profit; Mathematical Methods; Analytics and Data Science; Retail Industry; United States
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      Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010): 1519–1533.
      • August 2010 (Revised March 2012)
      • Case

      The Dow Acquisition of Rohm and Haas (A)

      By: Jay W. Lorsch and Melissa Barton
      The Rohm and Haas Board decided how to move forward after its largest shareholder chose to sell all of its shares in the company. View Details
      Keywords: Governing and Advisory Boards; Leadership; Management Teams; Ownership Stake; Business and Shareholder Relations; Chemical Industry
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      Lorsch, Jay W., and Melissa Barton. "The Dow Acquisition of Rohm and Haas (A)." Harvard Business School Case 411-001, August 2010. (Revised March 2012.)
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