Public Relations - Publications - Faculty & Research

01 Sep 2008
News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and communications officer at HBS, a newly created position. Describing Kenny... View Details

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

01 Jun 2013
News

Harvest Time

Victoria Ransom (MBA 2008) Victoria Ransom (MBA 2008) grew up on an asparagus farm in Scotts Ferry, New Zealand, a village of 65 people. The only girl in her high-school class, she went on to attend Macalester College in Minnesota, becoming the first college graduate... View Details

Keywords: social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

led cities to digitize more of their own information, putting everything from tax records and public health inspection scores online. “They take a dataset that used to be in an obscure database or on paper, and now it’s available for the... View Details

Keywords: by Michael Blanding; Consumer Products

Web

Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

those cases. No matter the approach, shareholders and the public are unlikely to recognize the full value of a firm’s community health programs and other health-related efforts if those activities are scattered organizationally among... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

Web

Nora Jendoubi Archives | Social Enterprise

Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details

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Bibliography - The Art of American Advertising

Art of Local Advertising . Boston: A. M. Thayer and Son & Co., 1889. --- Fowler’s Publicity: An Encyclopedia of Advertising and Printing . Boston: Publicity Publishing Company, 1900. --- Fowlers Publicity... View Details

Fast Answer

FIELD Global Immersion Resources: Taiwan

including indicators relating to consumer consumption, income, demographics, etc. Taiwan EIU Country Report (One-click report) Capital IQ Pro Useful for: looking at country-specific transactions (such as recent M&A... View Details

01 Sep 2009
News

Home from the Sea

much as possible, and for him I think the Vendée Globe is a question of doing it right and making it to the finish.” Doing it right and finishing the job, no matter what the adversity. That’s Rich Wilson. The Vendée-obsessed French public... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

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Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details

23 Jul 2013
News

Building Great Schools around Great Teachers

high achievement, while their neighbors in other public schools were struggling. For the first time, he understood the stark contrast in public education between the upper-middle-class world he knew and... View Details

Keywords: Linda Kush; Elementary and Secondary Schools; Educational Services

April 2012
Case

Danish National Advanced Technology Foundation

By: Willy Shih and Margaret Pierson

Danish National Advanced Technology Foundation (DNATF), a government agency, invests in public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making... View Details

Keywords: Leadership; Commercialization; Management Practices and Processes; Experience and Expertise; Innovation and Invention; Public Ownership; Business and Government Relations; Technology Industry; Denmark

Citation

Educators

Purchase

01 Sep 2004
News

Mickey Herbert (MBA 1969)

were providing better health-care coverage for Americans. By the early 1990s, the industry had undergone an almost complete transformation to for-profit health care. I took my own HMO public in 1993. But by the mid-1990s, health plans... View Details

Keywords: Lewis Rice; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

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Bibliography - The Human Factor - – Baker Library | Bloomberg Center, Historical Collections

University Art Museums, 2005. Lucic, Karen. Charles Sheeler and the Cult of the Machine. Cambridge: Harvard University Press, 1991. Marchand, Roland. Creating the corporate soul: The Rise of Public Relations... View Details

01 Dec 2022
News

Case Study: Your Call Is Important to Us

rabid users, and learn what we could from them,” Lin explains. They learned that the app’s biggest fans were parents of new babies and young children, often with faraway grandparents eager for updates. “They were looking for a way to share baby updates in a private... View Details

Keywords: Computer Systems Design and Related Services; Computer Systems Design and Related Services

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Transforming Health Care Delivery

style="line-height: 20px;"> Tracks global venture capital, angel investment, private equity, M&A, and IPO activity related to private companies. Industry and Market Research Market reports on healthcare products and services... View Details

01 Mar 2003
News

Three Appointed to Endowed Professorships

Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member... View Details

Keywords: fellowships; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2014
News

Ask the Expert: Byte-Testing Bitcoin

that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details

Keywords: alumni; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

01 Jun 2015
News

Leadership on a Global Stage

course correction that took Jefferson to HBS, consulting, state and federal leadership positions, public speaking, and helping organizations around the world develop their leaders. It has been 20 years since Jefferson was leading a Green... View Details

Keywords: Robert S. Benchley

20 Feb 2013
News

Thanking Veterans Online

U.S. Army Captain Blake Hall (MBA 2010), right, in Afghanistan in 2007 with members of his unit Photo Credit: Tony Overman Blake Hall (MBA 2010) knows from personal experience that US military veterans can easily miss out on the benefits they have earned. A year before... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

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