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- All HBS Web
(2,268)
- People (10)
- News (603)
- Research (1,259)
- Events (3)
- Multimedia (4)
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
ExtraCare, and pay-for-membership cards for stores including Costco. In a very basic form loyalty schemes have been around for as long as people have been exchanging goods—consider the farmer who threw in an extra ear of corn for his best customers. The S&H Green... View Details
- 16 Apr 2013
- First Look
First Look: April 16
Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products and services on publicly traded companies... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a... View Details
- 20 Oct 2009
- First Look
First Look: October 20
Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when... View Details
Keywords: Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Download the paper: http://www.hbs.edu/research/pdf/07-036.pdf Cases & Course MaterialsAcademia Barilla Harvard Business School Case 507-001 Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced View Details
Keywords: Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but... View Details
Keywords: Sean Silverthorne
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
kiosks. The interesting question is, where do you fall on that continuum? Acurio is probably more on the commercial end, because he is trying to create a brand to launch in other countries—it's not that he's trying to make money,... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce, and so forth. The argument is that... View Details
Keywords: Dina Gerdeman
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how companies continue to... View Details
Keywords: by Martha Lagace
- 26 Oct 2010
- First Look
First Look: October 26, 2010
initiative with domestic, international, and U.N. fronts; and 3) launching a new venture requiring internal, capital-raising, licensing, and industrial partnering deals. The need to negotiate multiple, related deals is not new to... View Details
Keywords: Sean Silverthorne
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
adjust products to highly protected markets or respond to limited local competition. In the contemporary global economy, political risks partially declined with the spread of liberalization and the abandonment of anti-foreign... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
into a seven-year journey of research and development, including raising over $10 million of venture capital. The product had been granted Europe's CE certification in 2011 and had been launched... View Details
Keywords: Carmen Nobel
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
the doubt as it progresses with the IPO, GM must not only follow through with products that deliver higher quality and reliability but also clearly communicate these advances to consumers, even If that means focusing on just a small... View Details
- 15 Mar 2016
- First Look
March 15, 2016
new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details
- 21 Apr 2015
- First Look
First Look: April 21
productivity and employment. There are few significant differences between industries with limited and high private equity activity. It is hard to find support for claims that economic activity in industries with private equity backing is... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California and a commercial sales function at headquarters to deploy the new products and services. Purchase this case: View Details
Keywords: Sean Silverthorne
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
advertisements to building their own outlets and content. Kraft Foods, for example, is now one of the largest publishers of food-related materials. IBM is launching thought leadership communities. PepsiCo uses social networks to reach... View Details
Keywords: by Staff
- 20 Oct 2015
- First Look
October 20, 2015
fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details
Keywords: Sean Silverthorne
- 12 Nov 2024
- HBS Case
Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
Launching a social justice startup takes more than a moving story. Ask Harley Blakeman, the 32-year-old founder of Honest Jobs. He has perfected his elevator pitch, but that doesn’t mean launching his... View Details