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(1,312)
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- News (196)
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- Faculty Publications (423)
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 22 Jul 2014
- First Look
First Look: July 22
based on the costs of using efficient processes and contingent on achieving superior outcomes. The end result will be a more effective and more productive health care sector. The paper concludes with suggestions for accounting research... View Details
Keywords: Sean Silverthorne
- 01 Mar 2007
- News
The Plight of the Global Poor
approaches, distribution networks, product packaging, and financing instruments to meet the needs and requirements of very poor customers. As members of the School’s Global Poverty Project (GPP), Kash Rangan, John Quelch, and other... View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
the doubt as it progresses with the IPO, GM must not only follow through with products that deliver higher quality and reliability but also clearly communicate these advances to consumers, even If that means focusing on just a small... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
deliver government services. The research examines a country, Estonia, that was successful in becoming "the most wired country in the world," and draws lessons on what the US Government can do to increase sophistication and adoption of... View Details
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
of growing importance and has created fresh opportunities for new product development. Pioneering a new application of supervised document classification, we consider over 35,000 new medical devices that came to market in the United... View Details
Keywords: Sean Silverthorne
- 27 Jul 2010
- First Look
First Look: July 27
Feng Zhu Abstract We provide the first formal model of business model innovation in a game-theoretic framework. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather... View Details
Keywords: Martha Lagace
- Web
Online AI Course | HBS Online
key pillars: product value, network value, and data value Explore how businesses can adopt the platform model Identify risks related to digital amplification, algorithmic bias, cybersecurity, privacy, and... View Details
- 08 Apr 2014
- First Look
First Look: April 8
current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
applications, such as Snapchat filters, but AR is being applied in far more consequential ways in business. Pioneering organizations are already implementing it in product development, manufacturing, logistics, marketing, service, and... View Details
Keywords: Carmen Nobel
- 24 Jun 2014
- First Look
First Look: June 24
a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and... View Details
Keywords: Sean Silverthorne
- 05 Sep 2012
- First Look
First Look: September 5
all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to View Details
Keywords: Sean Silverthorne
- 10 Mar 2021
- Blog Post
COVID Killed the Traditional Workplace
a new work world that will keep employees both happy and productive post-COVID? Several HBS faculty members shared advice to help leaders prepare for the “next normal." Julia Austin: Prioritize face time at the office Managers will have... View Details
Keywords: All Industries
- 06 Jul 2009
- Research & Ideas
Conducting Layoffs: ’Necessary Evils’ at Work
the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior," in the Academy of Management Journal. The researchers joined forces and shared their insights on this tricky topic in an... View Details
Keywords: by Martha Lagace
- 01 Mar 2014
- News
My HBS Eureka Moment
that needed professional management assistance. Five years later, I was promoted to company president and became a member of the Young Presidents' Organization. My lifelong friends in YPO helped me to buy and ultimately sell my company; arrange for the View Details
- 01 Feb 2001
- News
Drilling Down
competitors. An exploration and production company founded in 1967, CMS employs 180 workers in the United States, South America, and Africa. "Some of these mergers facilitate the purchase of properties that are no longer strategic to the... View Details
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
conglomerate, launched new consumer-focused businesses and embarked on successful globalization, establishing new businesses in Latin America and elsewhere. The key to the group's success, Sabancı emphasized in her interview, was the ability to learn from crises and... View Details
- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
you have a massive production of lithium-ion batteries––that’s the technology of choice today––which brings scale costs way down. So, as EVs grow, that’s going to drive down lithium-ion prices. “You’re going to have a huge demand for... View Details
- 01 Feb 1997
- News
Doing It Your Way
right out of business school," Sahlman says. "They don't yet know enough about hiring and firing or managing. They don't know enough about selling and marketing or production and operations." He advises freshly minted MBAs with... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
Xerox, IBM, and Kodak. These industrial giants are trying to combine their industrial heritage with products, services, and business practices more closely associated with the new economy. Their basic product does not change—GM is still... View Details