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      Organizational StrategyRemove Organizational Strategy →

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      • November 1990 (Revised August 1992)
      • Case

      Corning, Inc.: A Network of Alliances

      By: Christopher A. Bartlett and Ashish Nanda
      Describes James Houghton's actions in assuming the role of CEO at Corning in the midst of a recession. Not only must he turn around operating performance, he must also revitalize a demoralized organization and set a new, clear strategic direction. In doing so, the case... View Details
      Keywords: Business Cycles; Policy; Leading Change; Organizational Change and Adaptation; Performance Expectations; Partners and Partnerships; Business Strategy
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      Bartlett, Christopher A., and Ashish Nanda. "Corning, Inc.: A Network of Alliances." Harvard Business School Case 391-102, November 1990. (Revised August 1992.)
      • November 1990 (Revised September 1991)
      • Case

      The Transformation of IBM

      By: Andrall E. Pearson and David B. Yoffie
      John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
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      Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
      • October 1990 (Revised September 1993)
      • Case

      Changing the Culture at British Airways

      By: John P. Kotter
      In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom
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      Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
      • September 1990 (Revised March 1993)
      • Case

      General Electric Plastics: Organizing the Marketing Function

      By: V. Kasturi Rangan
      Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
      Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy
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      Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
      • September 1990 (Revised March 1991)
      • Case

      Mod IV Product Development Team

      By: Anne Donnellon and Joshua D. Margolis
      Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details
      Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy
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      Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)
      • May 1990 (Revised December 1998)
      • Case

      Technology Transfer at a Defense Contractor (Abridged)

      By: Linda A. Hill
      Covers the same material concerning the specific transfer of technology as described in the longer version but summarizes the environmental and organizational context of the transfer. Most appropriate when the instructor wishes to focus on the action questions. View Details
      Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects
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      Hill, Linda A. "Technology Transfer at a Defense Contractor (Abridged)." Harvard Business School Case 490-094, May 1990. (Revised December 1998.)
      • May 1990 (Revised July 1996)
      • Case

      Ingvar Kamprad and IKEA

      By: Christopher A. Bartlett and Ashish Nanda
      Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
      Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry
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      Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
      • 1990
      • Chapter

      Measurement, Coordination and Learning in a Multi-plant Network

      By: W. B. Chew, K. B. Clark and T. Bresnahan
      Keywords: Factories, Labs, and Plants; Organizational Structure; Networks; Business Model; Measurement and Metrics; Cooperation
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      Chew, W. B., K. B. Clark, and T. Bresnahan. "Measurement, Coordination and Learning in a Multi-plant Network." In Measures for Manufacturing Excellence, edited by Robert S. Kaplan. Boston: Harvard Business School Press, 1990.
      • December 1989 (Revised February 1993)
      • Case

      Frito-Lay, Inc.: A Strategic Transition (C)

      By: Lynda M. Applegate
      In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
      Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C)." Harvard Business School Case 190-071, December 1989. (Revised February 1993.)
      • October 1989 (Revised May 1996)
      • Case

      Xerox Corp.: Leadership Through Quality (A)

      By: Todd D. Jick and Leonard A. Schlesinger
      Describes the "Leadership Through Quality" effort undertaken by Xerox in the 1980s. Includes the history of Xerox in the 1970s and its need to make major changes in quality by the 1980s. Most of the remainder of the case details the step-by-step process by which Xerox... View Details
      Keywords: Organizational Change and Adaptation; Strategic Planning; Quality; Leadership; Organizational Culture; Service Industry; Electronics Industry
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      Jick, Todd D., and Leonard A. Schlesinger. "Xerox Corp.: Leadership Through Quality (A)." Harvard Business School Case 490-008, October 1989. (Revised May 1996.)
      • September 1989 (Revised July 1991)
      • Case

      Caterpillar, Inc.: George Schaefer Takes Charge

      By: Christopher A. Bartlett
      For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
      Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
      • August 1989 (Revised October 2003)
      • Case

      Fan Pier

      By: William J. Poorvu and Katherine Sweetman
      The owner of the Fan Pier site in South Boston has been found legally responsible for blocking the efforts of his development partner in attaining the approval necessary to build the $800 million megaproject they had planned together. It was believed that the owner... View Details
      Keywords: Partners and Partnerships; Law; Projects; Design; Organizational Design; Marketing Strategy; Government and Politics; Property; Real Estate Industry; Boston
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      Poorvu, William J., and Katherine Sweetman. "Fan Pier." Harvard Business School Case 390-012, August 1989. (Revised October 2003.)
      • August 1989 (Revised January 1992)
      • Case

      Prospect Hill

      By: William J. Poorvu and Katherine Sweetman
      Bill Hassett, a partner in the Nelson Companies, has to make some important decisions regarding the expansion of Prospect Hill Executive Office Park in Waltham, Massachusetts. The pre-development issues concerning him about the Hillside Building include how to position... View Details
      Keywords: Expansion; Growth and Development Strategy; Property; Decisions; Interest Rates; Urban Development; Organizational Structure; Real Estate Industry; Massachusetts
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      Poorvu, William J., and Katherine Sweetman. "Prospect Hill." Harvard Business School Case 390-011, August 1989. (Revised January 1992.)
      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • January 1989
      • Case

      Benetton S.p.A.

      By: Howard H. Stevenson
      Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
      Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry
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      Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
      • November 1988 (Revised July 1997)
      • Case

      Technology Transfer at a Defense Contractor

      By: Linda A. Hill
      At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects
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      Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
      • August 1988 (Revised April 1998)
      • Case

      IBM 360: Giant as Entrepreneur

      By: Joseph L. Bower
      Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
      Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry
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      Bower, Joseph L. "IBM 360: Giant as Entrepreneur." Harvard Business School Case 389-003, August 1988. (Revised April 1998.)
      • 1988
      • Book

      Strategic Organization Design

      By: D. Nadler and Michael Tushman
      Keywords: Organizational Design; Strategy
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      Nadler, D., and Michael Tushman. Strategic Organization Design. Glenview, IL: Scott, Foresman and Company, 1988.
      • November 1987 (Revised June 1988)
      • Case

      ServiceMaster Industries, Inc.

      By: James L. Heskett
      The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details
      Keywords: Restructuring; Leading Change; Growth and Development Strategy; Organizational Culture
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      Heskett, James L. "ServiceMaster Industries, Inc." Harvard Business School Case 388-064, November 1987. (Revised June 1988.)
      • October 1987 (Revised October 1989)
      • Background Note

      Moving Ideas into Action: Mastering the Art of Change

      By: Rosabeth M. Kanter
      Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details
      Keywords: Change Management; Communication; Policy; Innovation and Invention; Standards; Organizational Change and Adaptation; Strategy
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      Kanter, Rosabeth M. "Moving Ideas into Action: Mastering the Art of Change." Harvard Business School Background Note 388-002, October 1987. (Revised October 1989.)
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