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  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative View Details
Keywords: Sean Silverthorne
  • 16 Feb 2016
  • First Look

February 16, 2016

advertising and marketing services is best served through the coordination and integration of resources from both inside and outside the company, rather than assuming that these options are mutually exclusive. A review of advertising... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's very, very different than when... View Details
Keywords: Re: Andi Wang
  • 22 Nov 2016
  • First Look

November 22, 2016

and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral behavior, and self-regulation—showing that group identification can lead to vicarious contagion, reducing individual differentiation and... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

Review Firm Turnover and the Return of Racial Establishment Segregation By: Ferguson, John-Paul, and Rembrand Koning Abstract—Racial segregation between American workplaces is greater today than it was a generation ago. This increase has... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

explore the use of more distributed institutional forms. In this article, we review the emerging scholarship on the formation and function of self-regulatory institutions. Download the paper: http://www.hbs.edu/research/pdf/07-089.pdf... View Details
Keywords: Martha Lagace
  • 17 Dec 2013
  • First Look

First Look: December 17

  Publications August 2013 Harvard Business Review Press Can China Lead? Reaching the Limits of Power and Growth By: Abrami, Regina M., William C. Kirby, and F. Warren McFarlan Abstract—At the time of the American Revolution, China was... View Details
Keywords: Carmen Nobel
  • 14 Feb 2012
  • First Look

First Look: February 14

Cloud Computing Authors:Kyle Armbrester and Robert G. Eccles Publication:European Business Review (January 2012) An abstract is unavailable at this time. Publisher's Link: http://www.europeanbusinessreview.com/?p=5748 Assent-maximizing... View Details
Keywords: Carmen Nobel
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift... View Details
Keywords: Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

the online social networking site Facebook faced a competitive challenge from Google as well as questions about how Facebook could monetize its surging traffic. In May 2007, Facebook had launched Facebook Platform, which enabled... View Details
Keywords: Martha Lagace
  • 28 Aug 2012
  • First Look

First Look: August 28

and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan Management Review 53, no. 4 (2012)... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for... View Details
Keywords: by Staff; Web Services; Technology
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

work they are already doing. For, example I am helping a major U.S. utility look at the implications of possible carbon regulation and the way they structure their business. I'm working with a large consumer goods company to look at the... View Details
Keywords: by Staff
  • 17 Jun 2014
  • First Look

First Look: June 17

  Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi Rangan Abstract—Organizations with social missions, such as... View Details
Keywords: Sean Silverthorne
  • 05 Jan 2010
  • First Look

First Look: January 5

concerns. Download the paper: http://www.hbs.edu/research/pdf/10-047.pdf   PublicationsOptimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz Publication:American Economic View Details
Keywords: Martha Lagace
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the segments and... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

Actually, the CEO cannot make most decisions, or even review them. The CEO is powerful, but multiple constituencies can exercise power as well, starting with the board. The shortening CEO tenure reveals that many leaders misunderstand the... View Details
Keywords: Martha Lagace
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

shareholders and analysts. When meeting with them at the road shows, for example, Total focuses on its long-term plans, being honest, and never disappointing them. To address its growing retail investor base, most of whom are French, Total uses techniques from View Details
Keywords: by Martha Lagace; Energy; Utilities

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