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Show Results For
- All HBS Web
(1,972)
- People (3)
- News (394)
- Research (1,178)
- Events (17)
- Multimedia (6)
- Faculty Publications (450)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on decision-making and negotiation. As I... View Details
Keywords: by Max H. Bazerman
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform and... View Details
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky tactical decisions related to... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
explored whether bargain prices would counterbalance the negative effects of a high pay ratio—and the mandated disclosure thereof. Source: "Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios." The team... View Details
- 01 Jun 2015
- News
Five-Star Research
When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and Publishing conference held... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
you think back before smart phones and tablets, shopping on line was much less convenient. Today online shopping is omnipresent. Now as we have our discussion, I can use my smartphone to order tonight's dinner and a necktie for the... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
at risk of losing them. Retailing Revolution: Category Killers on the Brink Mass-market retailers, particularly big-box "category killers," are under critical pressure from online competitors. Why View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices.... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this field, and is currently editor... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
and renamed Firefly Network, Inc., in August 1996. "Privacy, security, and consumer trust are essential to our business and to the development of all Internet commerce," notes Grouf. "We were the first company to have an annual privacy... View Details
Keywords: Garry Emmons
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
if city regulators wanted to see the impact of licensing three new businesses on a particular block, they could monitor changes in Google Street Views, cross-referencing that data with online reviews in the... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
for buyers, then buyers will pay more for the same good than when exchange norms are salient. This was an easy, no-cost adjustment for a substantive shift in revenues. + ONLINE web-only content Past studies have shown that the way View Details
Keywords: Julia Hanna