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  • All HBS Web  (4,221)
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His View Details
Keywords: by Martha Lagace
  • 05 Jul 2017
  • What Do You Think?

Can Innovation Save Us From Ourselves?

Sense: Power, Fortune, and Survival in the Age of Networks (New York: Little Brown & Co., 2017) Wesley Yang, Is the ‘Anthropocene’ Epoch a Condemnation of Human Interference—or a Call for More? The New View Details
Keywords: by James Heskett; Technology
  • 13 May 2014
  • Op-Ed

The Alibaba Effect

guessing among them and probably an eventual change in policies and views. Losing Alibaba really stung.) Alibaba was founded in 1999 in the city of Hangzhou in Zhejiang province in eastern China. In those early days, it was a small,... View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

in Manhattan's tony Carnegie Hill. Community resistance erupted immediately, spearheaded by celebrity and socialite residents. Facing rejection of his firm's proposal of a 17-story residential condominium building for the site by the New... View Details
Keywords: Martha Lagace
  • 21 Jan 2014
  • First Look

First Look: January 21

these features may also facilitate discrimination based on sellers' race, gender, age, or other aspects of appearance. In this paper, we test for racial discrimination against landlords in the online rental marketplace Airbnb.com. Using a View Details
Keywords: Sean Silverthorne
  • 22 Apr 2020
  • Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

rising sea levels. Physical risks reflect “the potential for losses as climate-related changes disrupt business operations, destroy capital and interrupt economic activity,” according to Kevin Stiroh, executive vice president of the Federal Reserve Bank of View Details
Keywords: by Danielle Kost; Financial Services
  • 08 Apr 2016
  • Research & Ideas

How to Hire a Millennial

General Electric isn’t moving to Boston’s waterfront for the views, however breathtaking they may be. In the increasingly fierce battle for millennial talent, GE’s decision to uproot its long-time headquarters from suburban Connecticut is nothing less than a... View Details
Keywords: by Joseph Fuller
  • 16 Sep 2015
  • Research & Ideas

Can Applied Economics Save Homeless Puppies?

matching system for New England, correcting public school choice programs in New York and Boston, and tackling markets for new medical residents,... View Details
Keywords: by Carmen Nobel; Retail
  • 10 Jul 2000
  • Research & Ideas

The State of the Markets

and the United States: Dr. Werner G. Seifert, chairman of Deutsche Borse (the German Stock Exchange) and an architect of the planned merger between his Frankfurt-based organization and the London Stock Exchange; James L. Cochrane, senior vice president for strategy and... View Details
Keywords: by James E. Aisner
  • 14 Mar 2016
  • Research & Ideas

The Surprising Connection between 1930s Weather and Today's Labor Unions

members lived in just seven states: California, New York, Illinois, Pennsylvania, Michigan, Ohio, and New Jersey. Yet these states accounted for only one-third of paid employment nationally. And those same... View Details
Keywords: by Carmen Nobel
  • 13 Jun 2016
  • Lessons from the Classroom

That's Classic: Modern-Day Business Lessons from Ancient Rome

thing we’re going to do? As opposed to: They love us, oops, now they don’t; uh-oh, what should we do? So cherishing and being proactive versus reactive. Q: Suetonius’s “The Life of Caligula” is assigned alongside an August 2015 New View Details
Keywords: by Julia Hanna
  • 09 Apr 2014
  • Research & Ideas

A Playbook for Small-Business Job Creation

landscape. Small, innovative, entrepreneurial companies are popping up everywhere to address the small business credit market." Mills cites the example of OnDeck Capital, a New York web-based company... View Details
Keywords: by Carmen Nobel; Banking; Financial Services
  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be on its way to being named the... View Details
Keywords: by James Heskett; Advertising
  • 02 Jun 2008
  • Research & Ideas

Spending on Happiness

"get happy." We conducted a survey in conjunction with the New York Times "TierneyLab" in which readers who had just learned about our findings were invited to complete a brief survey in... View Details
Keywords: by Sarah Jane Gilbert
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

networks," says Piskorski. They can address some basic search failures: "It's hard to know what my friends are up to, but online I can catch up with them quickly." But they can also fix bigger search shortcomings, such as those related to establishing... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 09 Jul 2013
  • Research & Ideas

Catching Up With Boards--Jay Lorsch

performance and succession, corporate strategy, and executive compensation. In a recent interview at Harvard Business School, governance expert Jay Lorsch, the School's Louis Kirstein Professor of Human Relations, offered his insights. Jim Aisner: According to an... View Details
Keywords: by Jim Aisner
  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

The inspiration for a new case can strike at any time. For Harvard Business School professor Frances X. Frei, the time and place was one morning at home while reading The New View Details
Keywords: by Julia Hanna; Retail
  • 29 Apr 2013
  • Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

The United States housing market is no longer the boat anchor dragging down economic growth. Data from the S&P/Case-Shiller Home Price Indices show that average home prices in an assortment of American cities have been on the upswing,... View Details
Keywords: Construction; Real Estate
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

Risky Behavior During COVID-19, a National Bureau of Economic Research Working Paper released in August. Lessons from the pandemic’s first wave News of a deadly virus hitting the United States was enough to keep diners home in early... View Details
Keywords: by Danielle Kost; Food & Beverage
  • 08 Jul 2015
  • What Do You Think?

Do Americans Work Too Much and Think About Work Too Little?

"The Problem With Work Is Overwork," The New York Times, May 31, 2015, p. BU4. James Heskett is coauthor with W. Earl Sasser, Jr. and Leonard A. Schlesinger of the upcoming book, What Great Service... View Details
Keywords: by James Heskett; Financial Services
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