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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

mobility barriers have become essential components of conflict policies. Second, a family of hybrid conflict policies has evolved that feature elements of the "split account" system long practiced in Japan. "What surprised me," Silk says,... View Details
Keywords: by Michael Blanding; Advertising
  • November 2012 (Revised May 2013)
  • Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

provide funding to mobilize thousands of youth volunteers, Trellu-Kane needed to decide how Unis-Cite would proceed. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407106 A Note on European Private... View Details
Keywords: Martha Lagace
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

team, also owned by Perini at that time. The team became a major sponsor of the Jimmy Fund, helping raise money for the treatment of children with cancer. Although the Jimmy Fund has mobilized a multitude of other major support sources,... View Details
Keywords: by James Austin
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

strategies and tactics can be a helpful vehicle for clarifying an organization's theory of change. Basking in Reflected Glory: Symbolic and Substantive Implications of Winemaker Mobility Authors:Peter Roberts, Mukti Khaire, and... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

case:http://cb.hbsp.harvard.edu/cb/product/412020-PDF-ENG Teach Plus: Mobilizing a New Generation of Teacher Leaders David A. Thomas and Stephanie J. CrearyHarvard Business School Case 412-027 This case profiles the evolution of Teach... View Details
Keywords: Sean Silverthorne
  • 04 May 2010
  • First Look

First Look: May 4

entrepreneurs who are building new ventures. In 2005, the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, Mobile and RFID technologies) and... View Details
Keywords: Martha Lagace
  • 13 Dec 2004
  • Research & Ideas

How Leaders Create Winning Streaks

strokes" to quickly mobilize the organization, with initiating a "long march" that changes systems and habits. Leaders must start by building credibility and confidence in the organization through small wins. This can occur... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
  • 17 Mar 2015
  • First Look

First Look: March 17

sole product was its eponymous mobile application (app) that allowed users to create collages from photographs and other images-face an important strategic decision in June 2014. Since its founding roughly two years earlier, the company... View Details
Keywords: Sean Silverthorne
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

been almost a year and a half since Aydin had agreed to sell the company's shares to Delivery Hero, the Berlin-based global leader in online and mobile food ordering, for $589 million. In 2016, the company had grown to include more than... View Details
Keywords: Re: Multiple Faculty
  • 13 Mar 2018
  • First Look

March 13, 2018

best-in-class businesses for the rapidly evolving mobile ecosystem. Now, after nearly two frenetic years, he faces a slew of strategic questions. In which Hatch ventures should he continue to invest money and manpower? Specifically,... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

https://cb.hbsp.harvard.edu/cbmp/product/818067-PDF-ENG Harvard Business School Case 317-105 From mHealth Hackathon to Reality: Diabetes Care This case explores the development of a business plan for a mobile health application for... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

in the future. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317094-PDF-ENG Harvard Business School Case 317-048 BYJU's The Learning App BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

Provides in-depth information on MLBAM's four main sources of revenues and relates those to the league's overall revenues. Describes the company's online and mobile offerings in considerable detail and outlines the choices facing MLB's... View Details
Keywords: Martha Lagace
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported BBC-branded content around the globe through all formats, including magazines, television, books, DVDs, audio... View Details
Keywords: Martha Lagace
  • 02 Feb 2016
  • First Look

February 2, 2016

highly efficient, and environmentally friendly service anywhere in the country through a national network of independent waste haulers and recyclers. A player in the sharing economy, Rubicon was developing an on-demand mobile application... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

Regulate Companies like Airbnb and Uber? By: Edelman, Benjamin G., and Damien Geradin Abstract—New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2014
  • First Look

First Look: February 18

http://ssrn.com/abstract=1727508   Cases & Course Materials Harvard Business School Case 711-464 Vodafone in Japan (A) Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

institutions across sectors must be mobilized before technical solutions can be applied. Along similar lines, technical knowledge of solutions alone is not enough to scale successful demonstration projects that address these complex... View Details
Keywords: Martha Lagace

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