Publications

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

November 2007 (Revised March 2018)
Case

Maidenform Bras

By: Tom Nicholas

Uses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New... View Details

Keywords: Geographic Location; Marketing; Entrepreneurship; Gender; Change; Apparel and Accessories Industry

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

Web

Podcast - Business & Environment

Addict TuneIn Pandora Audacy Deezer JioSaavn 09 Apr 2025 Climate Rising Carbon Credit Ratings and Market Integrity: A Conversation on the Calyx Global Case In this bonus episode of Climate Rising, we share an episode from Harvard Business... View Details

May 2017
Teaching Note

Partners Group: Ain't No Mountain High Enough

By: Nori Gerardo Lietz

Partners Group (PG), a Swiss-based PE manager, initiated a series of strategic shifts and evolved from a predominately fund-of-funds manager into a large, multi-asset class PE firm focused on direct investments. PG was the first PE firm to go public in 2006. A number... View Details

Keywords: Business Model; Entrepreneurship; Management Practices and Processes; Private Equity

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

marketing (namely, direct mail and telemarketing). Each significantly altered the marketing communications process and, in so doing, reshaped the advertising industry. However, unlike its predecessors,... View Details

Keywords: by Peter K. Jacobs

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

ended with a satisfying conclusion. The data could prove especially meaningful at a time when marketing leaders are stretching their budgets and thinking more strategically about spending, according to... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

Web

Research Areas - Doctoral

Program for Research in Markets & Organizations Research Areas 1ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly... View Details

Keywords: by Frank V. Cespedes

20 Aug 2020
Blog Post

“Business as Usual, In a Different Way” – Creating an Impactful Remote Internship at Actis

For Nikki Mason, Rachael Henley, and their team at Actis, it was never a matter of if they should continue their Global Summer Associate Programme in 2020, but how they would do it well. The Actis Internship Program Actis is a global emerging View Details

Keywords: Venture Capital / Private Equity; Other Financial Services

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

weeks: Prepare the groundwork. Before you step into the job on Day One, you should already know as much about the position and the organization as possible. If you’re appointed from outside the organization, ask to extend your start date by a month, so you can visit... View Details

Keywords: by John Quelch

February 2023 (Revised March 2025)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

March 2014
Article

Cyclicality of Credit Supply: Firm Level Evidence

By: Bo Becker and Victoria Ivashina

Theory predicts that there is a close link between bank credit supply and the evolution of the business cycle. Yet fluctuations in bank-loan supply have been hard to quantify in the time series. While loan issuance falls in recessions, it is not clear if this is due to... View Details

Keywords: Business Cycles; Borrowing and Debt; Credit; Banks and Banking; Bonds; Financial Markets; Financing and Loans; Banking Industry