Publications

October 1997 (Revised March 1998)
Case

Komatsu Ltd.: Project G's Globalization

By: Christopher A. Bartlett

This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details

Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan

Web

Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 Jun 1998
News

Short Takes

compensation does not result in improved performance in American companies, they conclude, corporations abroad should resist pressures to tie incentives to individual and unit performance. Two Best Ways? When HBS assistant professor Jonathan West set out to examine... View Details

Keywords: Orna Feldman and Caroline Chauncey

June 1998 (Revised November 2010)
Teaching Note

M-TRONICS (TN) (A) and (B)

By: Joseph L. Bower and Lynda M. Applegate

Teaching Note for 807156 and 807157. View Details

Keywords: Corporate Entrepreneurship; Business Subsidiaries; Problems and Challenges; Integration; Manufacturing Industry

24 Jul 2007
First Look

First Look: July 24, 2007

abundant supply of low-cost labor in China. Highlights the unique benefits and challenges created by BYD's operations strategy and asks students to determine whether the capabilities developed by the company in battery View Details

Keywords: Martha Lagace

March 2003
Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas

Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details

Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry

01 Mar 2021
Blog Post

Building Sustainable Brands

role to ask her about what life has been like since HBS and what she is looking forward to most. Where are you working now? After HBS, I joined General Mills, one of the largest food manufacturers in the world, as an Associate Marketing... View Details

01 Jun 2015
News

Case Study: Sneak Peak

Case Study features alumni and faculty offering advice on strategy to alumni who are leading businesses at a crossroads. Charles Philp (MBA 2006) started Colorado-based Sneakz Organic with his business partner in 2012 after a lightbulb... View Details

Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

September 1992 (Revised October 1995)
Teaching Note

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN

By: Lynda M. Applegate

Teaching Note for (9-192-030). View Details

Keywords: Management; Information Technology; Strategy; Alliances; Manufacturing Industry; Manufacturing Industry

01 May 2014
News

Ford Names Fields Its Next CEO as Heir to Mulally’s Turnaround

Keywords: Mark Fields; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing

February 2004 (Revised March 2006)
Case

Pratt & Whitney: Engineering Standard Work

By: H. Kent Bowen and Courtney Purrington

As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details

Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it economically advantageous to pay... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

example, he argues, fashion industry competitors could agree among themselves to collectively manage resources to reduce the water pollution caused by their manufacturing processes. The beef industry could agree to collaborate on... View Details

Keywords: by Sean Silverthorne; Manufacturing; Manufacturing; Manufacturing; Manufacturing

Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

change ingrained habits and emerge as industry leaders. One such firm was the renowned Waltham Watch Company, which pioneered the production of watches from interchangeable parts. Like all manufacturers of non-essential products, Waltham... View Details

April 2012 (Revised August 2013)
Case

General Motors Technical Center India – Powertrain Engineering

By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang

Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details

Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Manufacturing Industry; India