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Show Results For
- All HBS Web
(12,009)
- People (75)
- News (2,990)
- Research (3,818)
- Events (39)
- Multimedia (353)
- Faculty Publications (2,484)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters View Details
Keywords: by Carmen Nobel
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
Manager Program (TGMP), which together have more than 11,000 alumni. As a modular program—with on-campus learning interspersed with work back at the organization—GMP's target market is executives with fifteen View Details
Keywords: by Martha Lagace
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
a lesson that we could all learn better in the wake of the recent 'dotcom implosion.' Wedgwood, Heinz, and Field needed to make a market [for a product and/or service] and show consumers why their respective... View Details
Keywords: by Martha Lagace
- 12 PM – 1 PM EDT, 28 Sep 2018
- Webinars: Career
How to Drive Company Performance and Employee Sustainability
Learn how to empower your teams in a way that encourages both high performance and sustainability, from Carolyn Everson, VP of Global Marketing Solutions at Facebook. View Details
Is Your Company Encouraging Employees to Share What They Know?
Many of the things we need to know to be successful – to innovate, collaborate, solve problems, and identify new opportunities – aren’t learned simply through schooling, training, or personal experience. Especially for today’s knowledge-based work, much of what... View Details
- 17 Oct 2016
- News
How to Hire with Algorithms
- Article
Teaching with Cases to Graduate and Undergraduate Students
By: Robert Bruner, Benton E. Gup, Bennie H. Nunnally Jr. and Laurence C. Pettit
Case studies are tools that are widely used in graduate and undergraduate education. It
takes time to learn how to get the most out of them for you and your students. The process involves trials and errors to determine the techniques that work best. What works for... View Details
Bruner, Robert, Benton E. Gup, Bennie H. Nunnally Jr., and Laurence C. Pettit. "Teaching with Cases to Graduate and Undergraduate Students." Financial Practice and Education 9, no. 2 (Fall–Winter 1999): 111–119.
- 02 Feb 2017
- News
Teaching the Patriot Way to Harvard MBAs
- June 2021
- Technical Note
Introduction to Linear Regression
By: Michael Parzen and Paul Hamilton
This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical... View Details
- 29 Jan 2016
- News
What Data Can Do to Fight Poverty
- 2020
- Article
Public Sentiment and the Price of Corporate Sustainability
By: George Serafeim
Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details
Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science
Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
- 07 May 2018
- News
How to build (and rebuild) trust
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
hosted at my school. I learned that chemical engineers create fragrances, lotions, and my favorite, skincare. It was the best of both worlds, science and beauty. I knew immediately I wanted to pursue... View Details
- 07 Sep 2012
- News
What Every Nonprofit Board Needs to Know
- 14 Jan 2020
- Video
What Does It Mean to Be a Courageous Leader?
- 11 Apr 2014
- News
Getting GM employees to speak up about safety
- 2017
- Working Paper
Self-Employment Dynamics and the Returns to Entrepreneurship
By: Eleanor W. Dillon and Christopher T. Stanton
Small business owners and others in self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to pay in a single year. This... View Details
Keywords: Self-employed; Small Business; Business Earnings; Entrepreneurship; Ownership; Compensation and Benefits
Dillon, Eleanor W., and Christopher T. Stanton. "Self-Employment Dynamics and the Returns to Entrepreneurship." Harvard Business School Working Paper, No. 17-022, September 2016. (Revised March 2018.)
- 05 Dec 2016
- Blog Post
5 Pieces of Advice for Applying to HBS
Admissions team they’re often eager to learn more about the admissions process. While we outline the basics, we find it’s often more helpful for you to get advice from our... View Details