Publications

April 2018
Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani

In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details

Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

specialized in online crime, with one agency targeting Internet users in India and two focused on foreign users. The agencies identified and shut... View Details

Keywords: by Kim Girard; Motion Pictures & Video

December 1999
Case

American International Group, Inc.

By: Kenneth A. Froot and Heidi Cruz

American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution. View Details

Keywords: Insurance; Competitive Strategy; Internet and the Web; Distribution; Innovation and Invention

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2022
Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld

Keywords: Internet and the Web; Society

Read Now

July 2001 (Revised September 2005)
Case

USA TODAY: Pursuing the Network Strategy (B)

By: Michael L. Tushman, Michael J. Roberts and David Kiron

Supplements the (A) case. View Details

Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry

October 2018 (Revised July 2019)
Case

BulkWhiz: Negotiating as a Startup Founder in the UAE

By: Katherine Coffman, Christine Exley and Alpana Thapar

This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,... View Details

January 2012 (Revised April 2012)
Case

Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market

Keywords: Business Model; Internet and the Web; Renting or Rental; Internet and the Web; Entrepreneurship; Web Services Industry

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

media coverage and nobody wanted to write about Internet shopping," he said. He advised would-be entrepreneurs to work on developing a compelling story about their company that will appeal to View Details

Keywords: by Julie Jette

25 May 2021
Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

groups is less significant. The research was partly inspired by Zhang’s own experiences with Airbnb, and by a previous study in which she analyzed whether adding professional View Details

Keywords: by Lane Lambert; Technology; Accommodations

14 Apr 2003
Research & Ideas

Andy Grove on the Confident Leader

opportunities, and defined the opportunities for packet software. That framework is changing now. The Internet is redefining software. View Details

Keywords: by Walter Kiechel; Technology

February 2011 (Revised February 2012)
Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers

Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details

Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry

14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

EC? RC? Aldrich? What’s an Aldrich? Every organization has their own acronyms and jargon and HBS is no exception. If you are new to recruiting at HBS let us provide an HBS to English dictionary to get you... View Details

Keywords: All Industries

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

mobile Internet devices. Mees also set the goal of doubling the number of agents who could simultaneously use the company's reservations system... View Details

Keywords: by Julia Hanna; Air Transportation

October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

01 Sep 2015
News

Faculty Q&A: The Working World

organizations that embedded globalization and the differences that exist across countries into the heart of its model. It’s set up with the idea... View Details

Keywords: Julia Hanna

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

consumer trust is no longer a brand; it is merely a name. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch is no longer a brand. Both before View Details

Keywords: by John Quelch; Banking; Financial Services

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region... View Details

November 2003 (Revised January 2004)
Case

XS, Inc.

By: Ray A. Goldberg and Joan McRobbie

XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details

Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States

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June 2002 (Revised September 2005)
Case

Online Music Distribution in a Post-Napster World

By: Youngme E. Moon

Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details

Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry