Influencer Marketing - Publications - Faculty & Research

01 Dec 2007
News

A View from the Top

chairman of Synthes, a $2.3 billion global medical device company that focuses on surgical implants and tools for fixing broken bones. “My greatest achievement has been to influence young people in a positive and constructive way through... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services; Management

29 Jan 2013
First Look

First Look: Jan. 29

volume may lead to productivity improvement, little is known about how this shift toward outsourcing influences learning by providers of outsourced services. When producing output, the content of the knowledge gained can vary from one... View Details

Keywords: Sean Silverthorne

18 Dec 2012
First Look

First Look: December 18

of Research in Marketing 29 (2012) Abstract We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore... View Details

Keywords: Carmen Nobel

23 Jan 2006
Research & Ideas

Financial Reporting Goes Global

to write about globalization, accounting standards and, in particular, Indian accounting standards? Gregory Miller: Globalization is the major issue in determining the future of financial reporting. As financial and product markets become... View Details

Keywords: by Cynthia Churchwell; Accounting; Financial Services

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic disadvantages, an unwillingness to make Chinese View Details

Keywords: by James Heskett

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

In the long run, even the most fundamental innovations have a way of being influenced by government, says Harvard Business School professor Debora Spar. That's why business leaders need political skills, too. Silverthorne: In Next: The... View Details

Keywords: by Sean Silverthorne

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

one might conclude that efforts to influence human decisions through "nudging" might be effective. However, respondents were far from unanimous in drawing this conclusion. Adnan Younis Lodhi initiated the debate by saying... View Details

Keywords: by Jim Heskett

23 Aug 2004
Research & Ideas

New Challenges for Long-Term Investors

spending needs as well as economic factors such as rising interest rates that affect different assets in different ways. Viceira's research analyzes asset allocation strategies for personal and institutional investors. He teaches investment management and capital View Details

Keywords: by Ann Cullen

04 Dec 2007
First Look

First Look: December 4, 2007

funding that it has? How would the choice of financial instrument affect and be affected by the business strategy, and how is the instrument choice influenced by the general development of the financial View Details

Keywords: Martha Lagace

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details

Keywords: by Kim B. Clark

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details

Keywords: Dina Gerdeman

June 2009
Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry

Citation

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04 Aug 2020
News

How Business Can Advance Racial Equity

businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or conceit, if you will, that's sort of taught in business schools, is that the private sector and the free View Details

April 2004
Article

Do CEOs in Mergers Trade Power for Premium? Evidence from 'Mergers of Equals'

By: Julie Wulf

I analyze chief executive officer (CEO) incentives to negotiate shared control in the postmerger governance of the surviving firm. In order to do this, I study abnormal returns in a sample of "mergers of equals" (MOEs) transactions in which the two firms are... View Details

Keywords: Mergers and Acquisitions; Negotiation; Governance Controls; Power and Influence; Value Creation; Business and Shareholder Relations; Governing and Advisory Boards; Motivation and Incentives; Market Transactions

Citation

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11 Mar 2001
Research & Ideas

Group Therapy

emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Thus far, strategy scholars have emphasized the importance of industry and... View Details

Keywords: by Peter Jacobs

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

the conference examined the application of technology in traditional businesses and the innovations that will influence the everyday activities of a broad spectrum of companies." WSA: Focus on Work/Life Balance "Women have always been... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

01 Oct 2000
News

Willoughby G. Walling II: A Learning Experience

two grown children, both of whom are involved in the arts, have been supportive, notes Walling. Influenced by van Gogh, Horace Pippin, Basquiat, and Henri Rousseau, among others, Walling aspires to a style that is "between realistic... View Details

Keywords: Deborah Blagg

20 Dec 2016
First Look

December 20, 2016

recent research and highlights organizational work environment influences on those processes. We revisit basic assumptions underlying the 1988 model, modify certain components and causal connections, and introduce four new constructs into... View Details