Publications

08 Jul 2021
Blog Post

Catching the Entrepreneurship Bug at HBS

hustle and I was going to sell my favorite thing to make: greeting cards. Plot twist! I’ve saved most of the greeting cards I’ve received, and I’ve always loved making cards... View Details

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

those who don't—or can't—take advantage of them. Edelman cites the credit card industry, for example. "When Visa wants to compete with American Express, it doesn't introduce a new Visa Basic card; instead,... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

01 Sep 2003
News

One Western Avenue

Over the summer, the University’s newest residential building, One Western Avenue, opened at the corner of Western Avenue and Soldiers Field Road, adjacent to HBS. The building contains 235 apartments and will View Details

Keywords: Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

will be successful. Attendees study a variety of real-world case studies, including peeks into the business dealings of basketball star LeBron James, rapper Jay Z, and a look at the drama series View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

January 1992 (Revised March 1993)
Case

Maison Bouygues

By: John A. Quelch

The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details

Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France

01 Jun 2008
News

The Real Deal

the homeless that he anticipates the creation of a $20 million housing trust fund.“To progress together, we need to understand the needs of others,” Leppert declared. Described... View Details

Keywords: Homeless; Administration of Economic Programs; Administration of Economic Programs

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

multiplies, the differences between them start to become increasingly trivial.” The truth of the matter is, my father never had to choose a credit card affiliation out of a... View Details

Keywords: by Sarah Jane Gilbert

02 Nov 2010
News

Commanding Officers

to students about public service, is the assistant secretary for the Veterans’ Employment and Training Service (VETS) at the U.S. Department of Labor. His agency, which he is notably reinventing and recharging, helps former military... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Administration of Economic Programs

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

perks. By 2016, however, the U.S. credit card market had become increasingly competitive, with many credit card companies increasing their sign-on point bonuses for new customers. Chris Cracchiolo, Amex’s... View Details

Keywords: by Sean Silverthorne

17 Jul 2019
Blog Post

Tech for the People

high-impact civic challenges. He knew the city had worked with Airbnb to make emergency housing available after the recent disaster, and he reasoned, why not establish a proactive registry of Airbnb... View Details

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

high-speed Internet access over a short distance of a few hundred feet. A portable computer or PDA equipped with a Wi-Fi card can tap into the hot spot and jump onto the Net for wireless surfing. Although... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

September 1993 (Revised January 1994)
Case

Habitat for Humanity International

Habitat for Humanity, a not-for-profit, volunteer-based home builder, is coping with years of rapid growth and success. They now face a series of options to continue their successful course and must make corresponding organizational adjustments. Teaching objectives... View Details

Keywords: Organizational Change and Adaptation; Nonprofit Organizations; Growth Management; Housing; Service Industry; United States

29 Jul 2008
First Look

First Look: July 29, 2008

options and responsibilities of multinationals with investments in politically reprehensible regimes. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807133 PublicationsOur Communities, Our Homes:... View Details

Keywords: Martha Lagace

2020
Chapter

Climate Change Is Going to Transform Where and How We Build

By: John D. Macomber

As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,... View Details

Keywords: Climate Change; Housing; Mortgages; Geographic Location; Real Estate Industry