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  • All HBS Web  (4,833)
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  • January 2008 (Revised August 2012)
  • Case

Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida

By: Regina E. Herzlinger and Grady Clouse
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how. View Details
Keywords: Health Care and Treatment; Nonprofit Organizations; Strategy; Insurance; Insurance Industry; Florida
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Herzlinger, Regina E., and Grady Clouse. "Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida." Harvard Business School Case 308-089, January 2008. (Revised August 2012.)
  • 10 Mar 2015
  • News

Cost of care for a common prostate condition measured for the first time

  • October 2010 (Revised July 2011)
  • Case

PrimedicProviding Primary Care in Mexico

By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details
Keywords: Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico
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Hamermesh, Richard G., Regina Garcia-Cuellar, and Lauren Sarah Margulies. "PrimedicProviding Primary Care in Mexico." Harvard Business School Case 811-040, October 2010. (Revised July 2011.)
  • 2023
  • Article

Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation

By: Jan B. Brönneke, Annika Herr, Simon Reif and Ariel D. Stern
Germany’s 2019 Digital Healthcare Act (Digitale-Versorgung-Gesetz, or DVG) created a number of opportunities for the digital transformation of the health care delivery system. Key among these was the creation of a reimbursement pathway for patient-centered digital... View Details
Keywords: Digital Transformation; Applications and Software; Product Development; Insurance; Policy; Health Industry; Germany
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Brönneke, Jan B., Annika Herr, Simon Reif, and Ariel D. Stern. "Dynamic HTA for Digital Health Solutions: Opportunities and Challenges for Patient-Centered Evaluation." International Journal of Technology Assessment in Health Care 39, no. 1 (2023).
  • Teaching Interest

Overview

Michaela teaches management, healthcare and research methods courses across the undergraduate, master and executive levels. Her recent courses include organizational behavior, negotiation, research in health policy, and social entrepreneurship. View Details
Keywords: Organization Behavior; Health Care; Negotiation; Field Research
  • July 2019
  • Article

Challenges and Opportunities in Software-Driven Medical Devices

By: William J. Gordon and Ariel Dora Stern
The safety and security of medical devices driven by software, the software-development processes, and the need for data collection and privacy, all offer challenges and opportunities for device regulation and clinical care. View Details
Keywords: Medical Devices; Healthcare; Health Care; Health Care and Treatment; Applications and Software; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
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Gordon, William J., and Ariel Dora Stern. "Challenges and Opportunities in Software-Driven Medical Devices." Nature Biomedical Engineering 3, no. 7 (July 2019): 493–497.
  • September 2024 (Revised March 2025)
  • Case

Epic: The Future of Health Information Technology

By: Regina E. Herzlinger and Brian L. Walker
How should the founder and leadership team of a health IT company with more than 45 years of market leadership prepare for the future, while navigating founder transitions and industry changes? Founded by Judy Faulkner in the late 1970s, Epic pioneered electronic... View Details
Keywords: Technological Innovation; Entrepreneurship; Health Care and Treatment; Private Ownership; Customer Focus and Relationships; Information Management; Organizational Change and Adaptation; Business Strategy; Competition; Health Industry; Health Industry; Health Industry
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Herzlinger, Regina E., and Brian L. Walker. "Epic: The Future of Health Information Technology." Harvard Business School Case 325-028, September 2024. (Revised March 2025.)
  • October 2011 (Revised March 2012)
  • Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning & Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Health Industry; Health Industry; India
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Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
  • 01 Mar 2012
  • News

Health Care’s New Frontier

holistic health-care clinics for women became athenahealth, a $245 million enterprise that provides cloud-based practice management, billing, and electronic health record services to over 31,000 medical providers across the United States.... View Details
Keywords: Deborah Blagg; Health, Social Assistance
  • January 2017 (Revised March 2017)
  • Case

SIN Capital and the Fullerton Health IPO

By: Josh Lerner and Ann Leamon
In early 2016, David Sin, founder of the Singapore-based private equity group SIN Capital and chairman of its primary holding, Fullerton Health, was deeply involved in preparations for taking Fullerton public on the Singapore stock exchange. Three years after SIN... View Details
Keywords: Healthcare; Asia; IPO; Financing; Singapore; Growth; Health Care and Treatment; Private Equity; Initial Public Offering; Financing and Loans; Strategy; Value Creation; Growth and Development Strategy; Health Industry; Singapore
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Lerner, Josh, and Ann Leamon. "SIN Capital and the Fullerton Health IPO." Harvard Business School Case 817-030, January 2017. (Revised March 2017.)
  • 14 Oct 2011
  • HBS Seminar

Alan Garber, MD, Ph.D., Provost of Harvard University and Mallinckrodt Professor of Health Care Policy at Harvard Medical School

  • 15 Jun 2020
  • Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

If one thing has been made clear by the COVID-19 pandemic, it is this: The health care system in the United States (and most other nations) is not set up to respond to a large-scale medical emergency that affects tens of thousands of citizens simultaneously. But there... View Details
Keywords: by Rachel Layne; Health
  • September 2013 (Revised October 2016)
  • Background Note

A Note on Healthcare IT and Applications to the Healthcare Industry

By: Robert F. Higgins and Diana Maichin
This note provides an overview of three key healthcare IT areas: electronic medical records and electronic health records, revenue cycle management, and telemedicine. This note also contains a glossary of key terms and acronyms in this space as well as exhibits... View Details
Keywords: Health Care; Health Care Industry; Healthcare IT; Healthcare; Healthcare Technology; Healthcare Ventures; Electronic Medical Records; Electronic Health Records; Revenue Cycle Management; Telemedicine; Health; Health Care and Treatment; Information Technology; Information Management; Health Industry; Health Industry; United States
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Higgins, Robert F., and Diana Maichin. "A Note on Healthcare IT and Applications to the Healthcare Industry." Harvard Business School Background Note 814-033, September 2013. (Revised October 2016.)
  • 18 Aug 2014
  • Research & Ideas

Have a Better Idea To Improve Health Care?

adoption of successful health care ideas, the Forum has launched the Health Acceleration Challenge, a competition meant to identify and promote proven innovations that, if more... View Details
Keywords: by Carmen Nobel; Health
  • 01 May 2013
  • News

Health Care’s Service Fanatics

  • August 2001
  • Case

Aurora Health Care: Finding "a Better Way"

By: Clayton M. Christensen and Kevin M. Dwyer
The largest hospital system in Wisconsin is trying to respond to new threats from nontraditional care providers. This case presents the hospital's dilemma as it tries to create change from within. View Details
Keywords: Change Management; Disruptive Innovation; Innovation Strategy; SWOT Analysis; Competitive Strategy; Health Industry
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Christensen, Clayton M., and Kevin M. Dwyer. Aurora Health Care: Finding "a Better Way". Harvard Business School Case 602-043, August 2001.
  • 30 Jan 2020
  • News

‘A Supercenter for health’: Walmart places a big bet on cheaper, less intimidating primary care

  • Web

Mental Health | MBA

Harvard Square) and via telemedicine appointments (phone/Zoom). CAMHS Cares Line 617-495-2042 The CAMHS Cares line , 617-495-2042, is a 24/7 support line for Harvard students who have mental View Details
  • 14 Nov 2019
  • Video

Health Minute: The Real Impact of Coupons on Drug Pricing

  • 03 Jan 2014
  • News

This Is Not Your Parents' Health Insurance

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