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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
Keywords: by Manda Mahoney

    Archie L. Jones

    Archie Jones is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he currently teaches Venture Capital and Private Equity, Field... View Details

      Walter A. Friedman

      Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

      Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
      • October 2000
      • Case

      GE's Two-Decade Transformation: Jack Welch's Leadership Multimedia Case

      By: Christopher A. Bartlett and Meg Wozny
      General Electric is faced with Welch's impending retirement, and the question on many minds is whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the... View Details
      Keywords: Leadership; Transformation; Organizational Change and Adaptation
      Related
      • 13 Oct 2021
      • News

      Executive Education Courses in Social Entrepreneurship and Nonprofit Leadership

      • 06 Jul 2020
      • News

      The UK Says It Loves Immigrants. Will Immigrants Believe It?

      • 27 Aug 2019
      • News

      New US Trademark Rules Raise Concerns About Immigration Enforcement

      • 16 Jul 2012
      • News

      Starved for Time? Give Some Away

        Tarun Khanna

        Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

        • 11 Dec 2012
        • News

        It's Not Your Typical Job

        • June 2019 (Revised October 2019)
        • Technical Note

        Note on the Future of Commerce

        By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
        In 2019, the retail and consumer product industries were undergoing a significant transformation. Over the past 50 years, what was once a highly fragmented industry began to consolidate, digitize, and increase convenience while lowering costs. The winning enterprises... View Details
        Keywords: Trade; Demand and Consumers; Demographics; Transformation; Global Range; Organizational Change and Adaptation; Business Model; Leading Change; Retail Industry; Consumer Products Industry
        Related

          Roberto Verganti

          Roberto Verganti is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the double degree program MS/MBA conducted jointly by the Harvard Business School and the... View Details

          Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles
          • 10 Feb 2022
          • News

          10 Founders That Automotive Junkies Should Know

          • 29 Apr 2020
          • News

          Why Latin America Needs the Private Sector More Than Ever

          • 24 Jul 2023
          • Research & Ideas

          Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?

          Part-time workers who want more hours are a hugely untapped resource. Strange, since employers continue to encounter skills shortages. Why are qualified, eager workers underemployed? Harvard Business School Professor Joseph Fuller’s... View Details
          Keywords: by Kara Baskin

            Reza R. Satchu

            Reza Satchu is a Senior Lecturer in the Entrepreneurship Management Unit at the Harvard Business School where he teaches The Entrepreneurial Manager, The Founder Mindset and Founder Launch. He is also the Founder, Managing Partner and majority shareholder of... View Details

            • August 2011 (Revised November 2017)
            • Case

            Adaptive Engineering, LLC

            By: Richard S. Ruback and Royce Yudkoff
            The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and... View Details
            Keywords: Leadership; Growth and Development Strategy; Decision Making; Service Industry; Technology Industry
            Related
            • 30 Mar 2023
            • Blog Post

            Breaking Barriers and Building Community: Get to Know the HBS Women’s Student Association (WSA)

            What is the WSA? The WSA, or Women’s Student Association, is a student-led organization at Harvard Business School for anyone who identifies as a woman. We’re the largest student organization on campus. What do we do? Our role is to make... View Details
            • January–February 2014
            • Article

            Blame Me

            By: Kevin Sharer
            The author looks at the psychological side of management, discussing his realization that thinking about and acknowledging his own contributions to organizational underperformance or other work problems is critical to getting employees to improve and generating... View Details
            Keywords: Management Style; Perspective; Relationships; Performance
            Related
            • 29 Apr 2020
            • News

            Huawei scores chip coup against US pressure