Publications

26 Sep 2024
Blog Post

Syngenta Tomato Vision

population, from water stress and land use to the extreme impacts of drought and disease from climate change. A key part of their sustainability strategy is working very closely with all stakeholders in their value View Details

Web

Global Trade, Capital and National Institutions - Course Catalog

foster growing concern against globalization in certain segments of the population in various countries. After decades of increasing global economic integration, the world faces the risk of fragmentation. The reevaluation of global value... View Details

16 Sep 2014
First Look

First Look: September 16

innovation performance such as firm productivity and profitability, (d) mergers, and (e) divestments as providing context or "shocks" to an activity system and their value as an empirical source of exogenous variation.... View Details

Keywords: Sean Silverthorne

07 Aug 2012
First Look

First Look: August 7

experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and activist institutional ownership in particular, lost View Details

Keywords: Sean Silverthorne

17 Apr 2007
First Look

First Look: April 17, 2007

instead reflect more "top-down" interventions. We conclude with a discussion of some of the historical evidence on top-down interventions. Download the paper: http://www.hbs.edu/research/pdf/07-061.pdf Alignment in Cross-Functional and Cross-Firm Supply View Details

Keywords: Martha Lagace

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control... View Details

Keywords: by Robert Simons

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

million toys manufactured in China with lead paint and/or loose, potentially dangerous magnets. Clearly Mattel did not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing... View Details

Keywords: by John Quelch; Consumer Products

May 2017 (Revised September 2018)
Supplement

Hilti Fleet Management (B): Towards a New Business Model

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

OrganizationPaul Coz, Vice President Human Resources, Gorton's Seafoods Describe your organization in three to five sentences.Gorton's, America's iconic seafood company, is the category leader in frozen, value added seafood, providing... View Details

Keywords: Consumer Products / Retail

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

August 2017 (Revised May 2019)
Case

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power... View Details