Food Marketing - Publications - Faculty & Research

04 Apr 2007
Research & Ideas

The Business of Global Poverty

Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas. At dawn, they rise and swarm across a featureless landscape of... View Details

Keywords: by Garry Emmons

20 Feb 2019
News

Building an Ecosystem for African Entrepreneurs

and with investors from across Africa. He believes those connections could be the key to the program’s success. “Entrepreneurship is not just about capital; it is capital plus X. That ‘X’ is the mentoring and training, and it is the View Details

Keywords: April White

Profile

Fangfang Wang

In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of... View Details

Keywords: Nonprofit/Government/Education; CPG

Web

Forest L. Reinhardt | About

interested in the relationships between market and nonmarket business strategy, the connections between the activities of government entities and those of firms, the behavior of private and public organizations that manage natural... View Details

30 Apr 2012
Research & Ideas

India’s Ambitious National Identification Program

Unique Identification System," with Anjali Raina (HBS AMP 174, 2008), executive director of the HBS India Research Center in Mumbai. "Any company that wants to operate in emerging markets that are large and populous, like China,... View Details

Keywords: by Dina Gerdeman

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in View Details

15 Apr 2014
First Look

First Look: April 15

from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative... View Details

Keywords: Sean Silverthorne

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

about what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated marketing for VH1. During my time... View Details

04 Mar 2008
News

HBS Blogs

Bulletin blog. I have included only ongoing blogs that have had entries in 2008. Though the number of blogs listed is small, the range of their topics is broad, including kite-surfing, food and wine, technology, politics, and investing.... View Details

Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information

03 Sep 2024
Blog Post

Energy & Environment Club

by the technological innovation happening in the climate space, and curious about how we can bring them to market to drive down global emissions. Our MissionThe mission of the E&E Club is to empower and support our members dive into... View Details

06 Dec 2021
News

Tipping Point

Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details

Keywords: April White; Food Manufacturing; Food Manufacturing

November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

Citation

Educators

Purchase

01 Dec 2008
News

Business at the Summit

Depression. As 2,000 alumni convened on campus Monday, October 13, the U.S. stock market soared to its biggest one-day numerical gain since 1933, following on the heels of an 18 percent decline the previous week, the worst such drop in... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

17 Feb 2015
News

The First Five Years: Justin Pasquariello (MBA 2010)

objectives. Identifying how to best achieve our mutual objectives can be challenging, but also provides a great learning and growth opportunity.” How do you use what you learned at HBS in this position? “In some way or other, every class I took at HBS has been... View Details

Keywords: Health, Social Assistance

01 Jun 2016
News

Up by the Roots

division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng View Details

Keywords: Francis Storrs

01 Sep 2016
News

The Taxi Wars of Jakarta

huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details

Keywords: Jeffrey Hutton; Illustrations by Josh Cochran

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

Citation

Find at Harvard

Fast Answer

Social Entrepreneurship & Systems Change

cleantech). Includes ESG ratings. Industry/Market Research IBISWorld - covers a wide range of industries in the US, China, the UK and Australia. BCC - in-depth market research reports on many sectors within health... View Details

12 Feb 2008
First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details

Keywords: Martha Lagace

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Fittest: The Impact of the Minimum Wage on Firm Exit. One lesson is clear: Businesses that provide higher-quality service and maintain a solid reputation can become more insulated from market shocks, such as increases in fixed costs. The... View Details

Keywords: by Dina Gerdeman; Food & Beverage

Publications