Publications

09 May 2023
Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 1)

to school in the Midwest, that I slowly became aware of the ways people might see me and my culture differently. I realized there were a lot of people in my country and in the world who had never met a Chinese person before, and had no idea what real Chinese View Details

30 Apr 2020
Book

Fighting Climate Change Requires a New Capitalism

Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details

Keywords: by Danielle Kost; Energy

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

eliminated discount coupons, and decorated in a spare style more suited to a hospital than a food retailer. Five years later, Fresh & Easy has not made a dime, and analysts are wondering whether the company should pack up and go home,... View Details

Keywords: by Sean Silverthorne; Retail

June 2013 (Revised January 2016)
Case

Château Margaux: Launching the Third Wine

By: Elie Ofek and Eric E. Vogt

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; France

20 May 2024
Blog Post

Get to Know Class Day Student Speaker Erik Roberts

by making them really happy—and one way I want to do that is by giving them an incredible dinner. I want folks to leave the meal with some surprise that the food they just loved was mostly plants.” The restaurant industry is notorious for... View Details

05 Jun 2009
What Do You Think?

What Does Slower Economic Growth Really Mean?

it isn't. That is like saying that all apples are just that, apples." A rich discussion centered around a proposition raised by Colin Moore that more "stable" or "sustainable" forms of growth, for example food... View Details

Keywords: by Jim Heskett; Financial Services; Construction; Real Estate

August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

27 Oct 2015
News

Sweet Success

agriculture, and Lydia had a background in the food industry. “It seemed a good match,” he says. “And if you do it right, harvesting maple sap is a totally sustainable agricultural practice.” Good Timing and Good Chemistry Doing it right... View Details

Keywords: Deborah Blagg

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

essays posted on the HBS Business and Environment Initiative’s Blog that highlights their reflections. Learn more about this IFC course on Decarbonization and Sustainable Production by watching this five minute video summary. Visit Date: January 5, 2023 Arla View Details

November 2000 (Revised March 2001)
Case

Iggy's Bread of the World

By: Kathleen L. McGinn and Alexis Lefort

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details

Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Massachusetts

08 Mar 2022
Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

like training a muscle, and it’s exactly what we are training here. VARUN NAGARAJAN (MBA 2022) Nagarajan is a member of the HBS Show Club, Entrepreneurship Club, and the South-Asian Business Association. He is also a part of the i-lab venture program and is currently... View Details

12 Mar 2021
News

My Favorite Case

food company during the pandemic. Wow, what a ride—we are still growing! —Richard Craven (MBA 1987) Back to top “Head Ski Co.” Published in 1967, this case describes the development of the company to its preeminence in high-priced skis,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

15 Sep 2022
Blog Post

6 Things to Know About Sustainability at HBS

interested in sustainability and the environment will find plenty of company on campus. In addition to becoming Student Sustainability Associates, students can join three clubs (the Energy and Environment Club; the Food and Agriculture... View Details

November 2018 (Revised April 2019)
Case

Zespri Grows

By: David E. Bell and Natalie Kindred

Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details