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  • All HBS Web  (1,682)
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  • All HBS Web  (1,682)
    • People  (6)
    • News  (439)
    • Research  (1,043)
    • Events  (4)
    • Multimedia  (6)
  • Faculty Publications  (328)
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  • 01 Jun 2020
  • News

Lesson Plans

short-term spike. What makes for good online learning? Patrick Mullane: First, you need to start with a pedagogy. What’s your way of teaching? It’s your teaching soul and you need to stay true to that, whether in a classroom or online. At... View Details
Keywords: Jen Mele
  • 01 Sep 2008
  • News

Farming for Fuel

What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a View Details
Keywords: Julia Hanna; Animal Production and Aquaculture; Agriculture; Colleges, Universities, and Professional Schools; Educational Services
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details
Keywords: Martha Lagace
  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

report violations when they observe them, so they are actually violating their ethics code by not reporting violations,” Soltes says. Companies have good reason to try and change that. For starters, firms that have an effective compliance... View Details
Keywords: by Michael Blanding
  • Profile

Arum Kang

As an assistant buyer fresh out of college, Arum Kang felt ready to test her quantitative skills on the retail floors of Lord & Taylor in New York City. "I'm very analytical," Arum says. "Working with consumer data and... View Details
  • 25 Oct 2016
  • First Look

October 25, 2016

segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free... View Details
Keywords: Sean Silverthorne
  • Student-Profile

Mengjie "Magie" Cheng

behaviors in greater detail, she started to investigate the possibility of a Ph.D. “My interests were quite broad when I applied, but centered around technological innovation and new product diffusion,” Magie explained. She was interested in exploring how technology... View Details
  • 01 Jun 2012
  • News

Inspiration Is Not Enough

start, says Harris in his new book, Transformative Entrepreneurs (Palgrave Macmillan). But so is something much less exotic: a passion for execution. Harris focuses on stories of business geniuses who had that most rare ability to deliver on a great or even very View Details
Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Apr 1998
  • News

Deals For Sale

purchase goods from distributors. "A retail chain store with several outlets might bid on these items, for example," he says. Auctions are held daily and are done in real time. "You go to the site, see what other people are offering, and... View Details
Keywords: Judith A. Ross
  • 05 Jul 2011
  • News

The Business of Champions

Last month, more than one million people lined the streets of Boston for a parade in honor of their National Hockey League champion Boston Bruins. Talk about consumer excitement over a product! On that score (or should I say “SCO-ORE!”),... View Details
Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
Keywords: by Kristen Senz; Retail
  • 18 Mar 2014
  • News

The Oz of Data Opens the Curtain

crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information
  • 11 Aug 2016
  • Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

to say they live and die by this, but they really do pay close attention to these. Bill: They do pay close attention to them. I think for good and bad reasons. There is a lot that we can gain by looking at rankings or looking at kind of... View Details
Keywords: Re: William C. Kirby; Education
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

Brooks Brothers, Marks & Spencer, and Nordstrom. What isn't known to consumers is the name behind all these labels-a family-owned textile and apparel manufacturer headquartered in Hong Kong called The Esquel Group. With seventeen plants... View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2011
  • News

Ticktock

Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the spring of 2005, media outlets... View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing
  • 24 Sep 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

climate change: policy, joining startups or building your own, investing, scaling new technologies in large corporations and beyond. Mitigating emissions requires reimagining entire sections of the economy - from where we live, what we eat, how we move and View Details
  • Web

Brand Name Management - The Art of American Advertising

they were manufactured linked consumer goods to the glorification of modern industrial life. “The frequent depiction of majestic factories on trade cards is simply further proof of the obvious confidence and... View Details
  • 01 Jun 2012
  • News

What Industrial Policy?

value iPhones and high-definition TVs, but there is a big difference between them in terms of trade. Homes and health care can’t be exported, while manufactured goods make up about 80 percent of world trade. If Americans want to keep... View Details
Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing
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