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  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

variety and quality, not a lot of duplicate mainstream content” The good news: Advertising encourages bloggers to produce more and longer content, leavened with more photos and video, which prompts more bookmarking among readers. This... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are determined by chance. Our studies show that individuals judge behaviors as less ethical,... View Details
Keywords: Martha Lagace
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
  • 25 Aug 2022
  • News

The Exchange: The Road Ahead for Crypto

people have all agreed that it has value. Dollars, or other established fiat currencies, are useful because lots of people are willing to exchange them for goods and services. Which means that if you’re holding a dollar, you’re pretty... View Details
Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Sep 2012
  • News

Ideas in Action

shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 20 May 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it... View Details
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

Gone Too Far When Ethan Bernstein used wearable technology to track workers around their open office, he discovered many were trying to avoid collaboration rather than engage in it. How to Get People Addicted to a Good Habit Reshmaan... View Details
Keywords: by Sean Silverthorne
  • 19 Feb 2020
  • News

Capitol Ideas to Combat Climate Change

“You are seeing meaningful renewable programs in most states, and that’s both good news and bad news.” Using the example of her own company, a private equity firm investing in the energy sector, she explained the challenges of working... View Details
Keywords: April White; photos by Jack Conroy
  • Fast Answer

Making Markets

more. Blogs Search medium.com for related blog content. Podcasts Listen Notes offers a pretty good search of podcast-only content. Media Cloud Chart coverage in the media of a topic, keyword, or company Analyze competitors... View Details
  • 24 Oct 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

to compete they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says HBS professor Lynda Applegate, is that one of the forces that threatens... View Details
  • 20 Nov 2012
  • First Look

First Look: November 20

experiment, children chose how to assign a good or bad prize to themselves and another participant by either unilaterally deciding who would get each prize or by using a fair procedure-flipping a coin in private. Older children were much... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

put in place to convince hospitals and clinics to sign up and then to follow up with them to ensure a good user experience. The reason why this space was filled with regional agencies is because it is still a market where local demand... View Details
Keywords: April White
  • 02 Mar 2017
  • What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

trade relations between the two expanded. China, for a time, became a primary manufacturer of goods for US markets--economists estimate that up to 2 million manufacturing jobs shifted from America to China. At one time, the Chinese... View Details
Keywords: by James Heskett
  • 12 Mar 2007
  • Research & Ideas

The New Real Estate

where you sometimes see more camel and donkey carts (now there's green energy!) than autos parked outside. India's 300-million-strong middle class is hungering for consumer goods and decent homes. Despite... View Details
Keywords: by Arthur I. Segel; Construction; Real Estate
  • 12 Apr 2018
  • Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

read so that anyone can understand what they did. But they often don’t.” Jonathan Tamblyn, the head of talent at L2, a consumer products digital marketing firm, sees the challenge through the lens of cutting-edge companies that have... View Details
Keywords: All Industries
  • 08 May 2019
  • Blog Post

In the Business of Flexibility

skills, but also through the missions to make sure that are a good fit.” Business-Backed Recruiting Prokanga brings a deep talent bench that includes many HBS alumni. Whether a company is a complex hedge fund, marketing agency startup, or... View Details
Keywords: Entrepreneurship; Nonprofit / Government
  • 01 Mar 2004
  • News

Toy Story

development experts who guide product development. “This isn’t a group that just rubber stamps what we do,” explains Moynihan. “They are brutally honest with us.” The philosophy at LEGO focuses on playful learning, and that philosophy has been honed in the last few... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • Fast Answer

Digital Innovation and Transformation: Resources useful for Course Assignments

consumer goods, and automotive. Additionally: You may... View Details
  • 14 May 2013
  • First Look

First Look: May 14

effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2019
  • News

The Merchant of Osaka

moving.” Oishi had watched it all unfold as she built a career as a partner in McKinsey’s consumer goods practice in Tokyo—an almost ideal match for the sort of person who can’t not solve problems. Where... View Details
Keywords: Health, Social Assistance
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