Publications

April 2013
Article

Information and Subsidies: Complements or Substitutes?

By: Nava Ashraf, B. Kelsey Jack and Emir Kamenica

Does providing information about a product affect the impact of price subsidies on purchases of new or unfamiliar products? This question is particularly relevant for the introduction of health products in developing countries where consumers may be uncertain about... View Details

Keywords: Subsidies; Information; Consumer Behavior; Health; Zambia

Read Now

December 2011 (Revised June 2013)
Supplement

Bananas (B)

By: Eric Van den Steen

As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details

Keywords: Culture; Competitive Advantage; Organizational Culture; Growth and Development Strategy

July 2003 (Revised August 2003)
Case

Meloche Monnex

Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details

Keywords: Marketing Strategy; Marketing Communications; Marketing Channels

05 Jan 2009
News

Thomas Tierney (MBA 1980) Named Chair of HBS Social Enterprise Initiative Advisory Board

13 Aug 2015
Working Paper Summaries

Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

Research Summary

Microfinance

"Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines." (with Dean Karlan and Wesley Yin) Quarterly Journal of Economics 121, no. 2, 2006.
View Details

Research Summary

Negotiation Complexity

By: Michael A. Wheeler

Michael Wheeler's research focuses on negotiation as a dynamic process, one in which the capacity to learn and adapt is essential. Even in seemingly simple cases, people's interests, options, and relationships can change significantly. As a result, effective... View Details

Article

Making a Difference: Developing Actionable Knowledge for Practice and Theory

By: Michael Beer

There is a widely acknowledged gap between academic research and practice. While the field of organizational studies and development has had an impact on management practice in some organizations, it has had only a modest impact on widely accepted management practice... View Details

Keywords: Actionable Knowledge; Actionable Practice; Normal Science; Scholar-consultant; Management Practices and Processes; Theory; Innovation Leadership; Organizations; Performance Effectiveness

December 2011 (Revised June 2013)
Case

Bananas (A)

By: Eric Van den Steen

As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details

Keywords: Sustainable Competitive Advantage; Growth Strategy; Strategic Analysis; PVA; Culture As Commitment; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Competitive Strategy; Mergers and Acquisitions; Strategy; Corporate Strategy; Belgium

April 2009 (Revised April 2013)
Case

Barack Obama: Organizing for America 2.0

By: Mikolaj Jan Piskorski, Laura Winig and Aaron Smith

Less than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The... View Details

Keywords: Advertising Campaigns; Political Elections; Marketing Communications; Power and Influence; Social and Collaborative Networks; Internet

December 1999 (Revised March 2002)
Case

Hunter Business Group: TeamTBA

By: Das Narayandas and Elizabeth R. Caputo

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details

Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry

Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)

Article

No Team is an Island: How Leaders Shape Networked Ecosystems for Team Success

By: Inga Carboni, Robert Cross and Amy C. Edmondson

Today’s organizations rely on networks of dynamic systems of “agile” teams to get work done. Teams are distributed, transient, and loosely bounded in service of responsiveness and innovation. The key to this new way of doing work is managing the networked ecosystem in... View Details

Keywords: Cross-functional Teams; Teams; Interviews; Leadership; Groups and Teams; Networks

Register to Read

July 1994 (Revised April 1995)
Case

San Francisco Bay Consulting

By: George P. Baker III and Karin B Monsler

San Francisco Bay Consulting leads the field of economic consulting and litigation support in the application of powerful computers and cutting edge software to manipulate and analyze large data sets. The transfer pricing system, used to facilitate the purchasing and... View Details

Keywords: Fair Value Accounting; Profit; Marketing; Fluctuation; Consulting Industry; Computer Industry