Entrepreneurial Marketing - Publications - Faculty & Research

12 Apr 2018
Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

read so that anyone can understand what they did. But they often don’t.” Jonathan Tamblyn, the head of talent at L2, a consumer products digital marketing firm, sees the challenge through the lens of cutting-edge companies that have... View Details

Keywords: All Industries

20 Feb 2013
News

Thanking Veterans Online

surprised than I was when I got in," Hall said. HBS proved to be an ideal and welcoming setting for Hall as he dealt with the trauma of combat and began to decide what he would make of his life after the military. The demanding academic program and View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

14 Feb 2012
First Look

First Look: February 14

competition in a two-sided market that includes buyers and sellers. One of the platforms benefits from a partial belief advantage, in that each side believes that it is more likely that the other side will join the advantaged platform. We... View Details

Keywords: Carmen Nobel

19 Jan 2017
News

Finding Purpose in Profit

Demetri Coupounas (MBA/MPA 1994). “He and I had conversations that made me realize I had a very weak understanding of how traditional capital markets and business worked,” she says. To strengthen that understanding, Coupounas, after... View Details

Keywords: Robert S. Benchley; B corporations

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

rapidly enough to continue to justify our standards of living, at least during the recent decade. JR: The things America is great at—higher education and entrepreneurial capacity and scientific and technical infrastructure—are very hard... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of... View Details

Keywords: by Kara Baskin; Aerospace

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

strategies aimed at improving working conditions in global supply chains. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51347 Harvard Business School Case 919-411 AIME High: A Social Entrepreneur's Moon Shot Describes the View Details

Keywords: Dina Gerdeman

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles and 10 most-read working papers... View Details

Keywords: by Staff

30 Jan 2017
Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

“Investors in those funds benefit from that process, as they tend to buy the company at a discount from the market and sell it back later to the market for a premium once the company has been turned around.”... View Details

Keywords: by Michael Blanding; Financial Services

01 Dec 2013
News

Curing Health Care

model." “The markets for everything from cars to books to food benefit from customers who are informed about the price and quality of products before making their purchases. While such consumerism has been slow to make its way into the... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 1996
News

Class Acts

Leadership, intellect, entrepreneurial savvy, interest in community service, good old-fashioned school spirit - these are some of the defining characteristics of the MBA Class of 1996. And while it's impossible to show the depth and... View Details

06 Apr 2010
First Look

First Look: April 6

respectively, I find that the identity of a new industry is in fact the result of an interaction between contexts and entrepreneurial agency. With the help of oral histories, magazine primary sources, and other databases I show that the... View Details

Keywords: Martha Lagace

25 Feb 2020
News

Alumni and Faculty Books for March 2020

fulfillment. You must share the reason why you exist and infuse it into everything you do in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and... View Details

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details

26 Feb 2020
News

Phoenix Rising

persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in... View Details

Keywords: Jen McFarland Flint

01 Jun 2009
News

Dispatches from the Global Classroom

eat some grasshoppers, ensuring (according to local lore) that they’ll return to Oaxaca one day. Day 3: Oaxaca Site Visits MI CASA ES SU CASA: On site visits, student groups focus on different tracks (housing, water, retail), gathering information from local residents... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Program Policies - HBS Online

Essentials for Business Leading Change and Organizational Renewal Creating Brand Value Strategic Financial Analysis Entrepreneurial Marketing Dynamic Teaming Transforming Customer Experiences Personal... View Details

21 Jun 2011
First Look

First Look: June 21

Moreover, there is something resembling "intelligent design" in finance, whereby regulators and legislators act in a quasidivine capacity, putting dinosaurs on life support. The danger is that such interventions in the natural processes of the View Details

Keywords: Sean Silverthorne

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

that entrepreneurial skills, particularly in financial management, were unlikely to be found in a major corporation. XTV also made heavy use of temporary executives who were familiar with a variety of organizations. The independence of... View Details

Keywords: by Paul Gompers & Josh Lerner

21 Nov 2006
First Look

First Look: November 21, 2006

three- and five-year stock performance of these offerings. RLBOs appear to consistently outperform other IPOs and the stock market as a whole, with economically and statistically meaningful positive returns. There is no evidence of a... View Details