Publications

15 Mar 2017
News

Trust Me, I'm Your Smartphone

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

Article

Improved Bounds on the Sizes of S.P Numbers

By: Paul Myer Kominers and Scott Duke Kominers

A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details

Keywords: Mathematical Methods

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Read Now

September 1976 (Revised July 1995)
Case

Texas Instruments: Time Products Division

By: Steven C. Wheelwright

Outlines the components of Texas Instruments' low-cost digital watch. Focus is on getting the assembly line running smoothly and efficiently in order to meet production cost and delivery requirements. View Details

Keywords: Cost; Production; Service Delivery; Performance Efficiency; Electronics Industry; Technology Industry

25 Apr 2022
Video

IFC Intro: Hirotaka Takeuchi

Mitchell Tang

Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

06 Nov 2019
Blog Post

Tech Community at HBS

In this Facebook Live conversation about the tech community at HBS, David Homa, the Director of the HBS Digital Initiative, and current students discuss the tech community here and resources available to students looking to learn more or... View Details

17 Apr 2025
Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

most meaningful and urgent challenges in their professional lives. It’s a different kind of impact, but one that feels personal and lasting. Looking back, I realize that my career has always been about impact, whether through building products that shape global View Details

24 Nov 2022
News

Podcast: Business Transformation: How to Become an AI Company?

22 Apr 2020
News

Leadership Talk with Sunil Gupta

May 27, 2022
Article

How 'Digital Nomad' Visas Can Boost Local Economies

By: Prithwiraj Choudhury

More and more companies are offering their employees the option to “work from anywhere,” whether in their home office, in another state, or even halfway around the globe. A growing group of remote professionals are taking the “anywhere” in work-from-anywhere to new... View Details

Keywords: Remote Work; COVID-19 Pandemic; Collaboration; Work-Life Balance; Human Resources; Collaborative Innovation and Invention

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

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08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

of digital technology that can help leaders achieve their strategic priorities. It’s vital for managers to engage with some of the basics of computer science because “they give people a framework to think about the direction that... View Details

Keywords: by Ben Rand; Technology; Information Technology

25 Nov 2016
News

A change called NeHA

March 2010 (Revised July 2010)
Case

The Economist

By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez

In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details

Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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