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  • All HBS Web  (1,761)
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  • 31 Oct 2019
  • News

Business Success Means Community Success in Wisconsin; GNN Roundup

thousands of participants to pubs, restaurants, and hotels around the world. While many events had no agenda other than socializing, others featured special guests or roundtable topics. In São Paolo, 25 alumni and guests gathered for a lively discussion about corporate... View Details
Keywords: Margie Kelley
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

economist herself, delve into the phenomenon in their paper Economists (and Economics) in Tech Companies, forthcoming in the Journal of Economic Perspectives. “Inside tech firms there’s a huge competition for talent right now,” Athey... View Details
Keywords: by Roberta Holland; Technology; Education
  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

off last spring. What did you do before coming to HBS? Before HBS I served as a brand strategy and market research consultant for retail, media and technology firms. For about five years, I thoroughly enjoyed advising clients on topics... View Details
  • 25 Aug 2022
  • News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that average 144,000 weekly views,... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details
Keywords: by Michael Blanding
  • 11 Sep 2018
  • News

Bringing Government Up to Code

how to write the right job descriptions, they know how to attract other talent. It can be a really, a virtuous cycle when done well. So I think that's one of the big challenges that we're seeing now, and I think a lot of our work at Code... View Details
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

  Working PapersNone this week.   Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing View Details
Keywords: Martha Lagace
  • Web

Black History Month | Baker Library

Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black consumer's View Details
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments, which rely on the business to... View Details
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details
Keywords: by Frank V. Cespedes
  • Web

Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog

success factor is exactly how a firm goes to market – with its sales force. But the rules have changed – innovations like ‘product-led-growth’ models and social media are changing the status quo and forcing managers to consider new way to... View Details
  • 25 Aug 2022
  • News

The Exchange: The Road Ahead for Crypto

want to sell you. Cryptocurrencies have not yet reached that state. Digital financial transactions are commonplace now, but cryptocurrency, per se, is not something very large numbers of individuals or businesses are willing to trade for... View Details
Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Dec 2020
  • News

AI Enhances Diagnostic Care

full of potential and is truly underserved. I believe that it’s of paramount importance for HBS to assist alums willing to endeavor to make a difference here. The potential this support can unlock has no limits.” MORE STORIES ABOUT IMPACT: The View Details
Keywords: Jennifer Gillespie
  • 13 Mar 2020
  • News

Expanding Cancer Care

Dana-Farber, I oversee our innovation work, which is a grouping of commercializing our science and our technology to bring it from the labs to patients by partnering with industry, partnering with the venture capital world, creating startups. We also think about View Details
  • Web

Lessons from the 2025 Race, Gender & Equity at Work Symposium - Blog: RGE Report

to her field of human rights law, but her insights are relevant to us all. When is hope false hope? Hope can manifest as either passive or active, and as either grounded or ungrounded. When hope is both passive—as in, lacks any sort of... View Details
  • 01 Jun 2020
  • News

How Sports Should Use Its Timeout

industries to truly be off-the-grid in some ways: Not digital-first, not adhering to regular market forces—because it's sports. It's live. And I think now the silver lining for this industry is that opportunity to move away from calling it a sports industry. This is a... View Details
  • 27 Jul 2020
  • Blog Post

HBS Summer Fellows Respond to COVID-19

volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities... View Details
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

business for China," Greyser says. It achieved mixed results. When first awarded the Games, the country promised improvements in human rights and media access, on which it largely failed to deliver. On the... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • Web

Ansel Adams and Polaroid R&D | Baker Library

Adams, who was known for the technical and artistic quality of his images and for his masterful printing. Beaumont and Nancy Newhall, test photographs by Ansel Adams, January 1954, © The Ansel Adams Publishing Rights Trust. Polaroid... View Details
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

those with simple covers to those with tooled embossed leather and elaborate designs. The collecting of advertising media especially appealed to women and children, who created artful arrangements of cards and souvenir items on album... View Details
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