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Show Results For
- All HBS Web
(6,304)
- People (3)
- News (1,207)
- Research (4,501)
- Events (35)
- Multimedia (67)
- Faculty Publications (2,931)
- May–June 2024
- Article
Should Your Brand Hire a Virtual Influencer?
By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
- September 2004 (Revised February 2007)
- Case
Hedging Currency Risks at AIFS
By: Mihir A. Desai, Vincent Dessain and Anders Sjoman
The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review... View Details
Keywords: Foreign Direct Investment; Investment Funds; Financial Strategy; Forecasting and Prediction; Revenue; Credit Derivatives and Swaps; Currency; Currency Exchange Rate; Education Industry; North and Central America
Desai, Mihir A., Vincent Dessain, and Anders Sjoman. "Hedging Currency Risks at AIFS." Harvard Business School Case 205-026, September 2004. (Revised February 2007.)
- 03 Oct 2007
- Working Paper Summaries
The Causes and Consequences of Industry Self-Policing
Keywords: by Jodi L. Short & Michael W. Toffel
- Article
Are Self-service Customers Satisfied or Stuck?
This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details
Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.)
- February 1995 (Revised July 1995)
- Supplement
Antmobel (B): Entering France?
Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities. View Details
Enright, Michael J., Eduard Ballarin, Maria Dolores Rodriguez, and Eugeni Terre. "Antmobel (B): Entering France?" Harvard Business School Supplement 795-101, February 1995. (Revised July 1995.)
- 19 Dec 2012
- News
Affordable Housing: Israel and the United States
- 23 Jan 2012
- News
Break Your Addiction to Service Heroes
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- 28 Aug 2017
- News
Move Americans to Jobs, Not the Other Way Around
- 2009
- Book
Designing Care: Aligning the Nature and Management of Health Care
By: Richard Bohmer
Today's health-care providers face growing criticism - from policy makers and patients alike. As costs continue to spiral upward and concerns about quality of care escalate, the debate has focused on how to finance health care. Yet funding solutions can't... View Details
Keywords: Cost Management; Health Care and Treatment; Service Delivery; Business Processes; Organizational Culture
Bohmer, Richard. Designing Care: Aligning the Nature and Management of Health Care. Harvard Business Press, 2009.
- 05 Dec 2019
- Blog Post
Addressing Unmet Needs in Health Care Using an MBA
still so many unmet needs that can be addressed through innovation. There are unmet needs in clinical outcomes, care delivery, patient engagement and cost optimization that makes health care an exciting field to be in. In my day job, I... View Details
- Article
Third-Party Punishment as a Costly Signal of High Continuation Probabilities in Repeated Games
By: Jillian J. Jordan and David G. Rand
Why do individuals pay costs to punish selfish behavior, even as third-party observers? A large body of research suggests that reputation plays an important role in motivating such third-party punishment (TPP). Here we focus on a recently proposed reputation-based... View Details
Jordan, Jillian J., and David G. Rand. "Third-Party Punishment as a Costly Signal of High Continuation Probabilities in Repeated Games." Journal of Theoretical Biology 421 (May 21, 2017): 189–202.
- October 2020
- Article
The Elasticity of Science
By: Kyle Myers
This paper identifies the degree to which scientists are willing to change the direction of their work in exchange for resources. Data from the National Institutes of Health are used to estimate how scientists respond to targeted funding opportunities. Inducing a... View Details
Myers, Kyle. "The Elasticity of Science." American Economic Journal: Applied Economics 12, no. 4 (October 2020): 103–134.
- August 2020
- Article
Leverage and the Beta Anomaly
By: Malcolm Baker, Mathias F. Hoeyer and Jeffrey Wurgler
The well-known weak empirical relationship between beta risk and the cost of equity—the beta anomaly—generates a simple tradeoff theory: As firms lever up, the overall cost of capital falls as leverage increases equity beta, but as debt becomes riskier the marginal... View Details
Baker, Malcolm, Mathias F. Hoeyer, and Jeffrey Wurgler. "Leverage and the Beta Anomaly." Journal of Financial and Quantitative Analysis 55, no. 5 (August 2020): 1491–1514.
- Article
Sales Productivity, Not Just Sales Technology
By: Frank V. Cespedes
This article discusses the reasons behind the rapidly increasing investments in “Sales Enablement” (SE) technology, including the declining costs of that technology, a change in company cost structures, and a consequent shift in the focus of productivity improvements... View Details
- 2014
- Working Paper
Further Evidence on Consequences of Debt Covenant Violations
By: Yu Gao, Mozaffar N. Khan and Liang Tan
We present new evidence on debt covenant violation (DCV) consequences that have not previously been examined in the literature. In particular, we show that a DCV triggers significant information asymmetry and uncertainty on the part of shareholders and auditors as... View Details
Keywords: Accounting
Gao, Yu, Mozaffar N. Khan, and Liang Tan. "Further Evidence on Consequences of Debt Covenant Violations." Working Paper, July 2014. (Conditionally accepted, Contemporary Accounting Research.)
Why Do Firms Respond to Environmental Regulation the Way That They Do?
A regulator’s ability to incentivize environmental improvement among firms is a vital lever in achieving long-term sustainability. How a firm will respond to such regulation depends, in part, on the expected cost of noncompliance, which is a product of the stated... View Details
- February 2006
- Case
Fraikin SA
By: W. Carl Kester, Vincent Marie Dessain and Monika Stachowiak
Provides an example of a so-called "whole business" securitization. In early 2004, Fraikin, France's leading industrial vehicle rental company, compares several alternatives for refinancing a large bridge loan within a year. Presents three primary options: a classic... View Details
Keywords: Debt Securities; Transportation; Renting or Rental; Transportation Industry; Service Industry; France
Kester, W. Carl, Vincent Marie Dessain, and Monika Stachowiak. "Fraikin SA." Harvard Business School Case 206-090, February 2006.
- February 1998 (Revised August 2006)
- Case
House of Tata, 1995: The Next Generation (A)
By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu
The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details
Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Consumer Products Industry; Service Industry
Khanna, Tarun, Krishna G. Palepu, and Danielle Melito Wu. "House of Tata, 1995: The Next Generation (A)." Harvard Business School Case 798-037, February 1998. (Revised August 2006.)