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  • June 1977
  • Case

Chandler Home Products

By: Michael Y. Yoshino
Keywords: Consumer Products Industry
Related
  • January 1977
  • Teaching Note

Chaircraft Corp., Teaching Note

By: Steven C. Wheelwright
Teaching Note for (9-677-092). View Details
Keywords: Consumer Products Industry
Related
  • December 1976 (Revised August 1984)
  • Case

Chaircraft Corp.

By: Steven C. Wheelwright
Production control in a furniture manufacturing company. Based on a case by R.S. Rosenbloom. View Details
Keywords: Production; Consumer Products Industry
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  • July 1976 (Revised May 1979)
  • Teaching Note

Litton Microwave Cooking Products (B), Teaching Note

By: Steven C. Wheelwright
Keywords: Consumer Products Industry
Related
  • November 1975 (Revised October 1976)
  • Case

Cross River Products

By: Steven C. Wheelwright
Describes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup. View Details
Keywords: Buildings and Facilities; Information; Labor; Demand and Consumers; Production; Supply Chain
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  • July 1975
  • Case

Paper Distributors, Inc. (B)

By: Benson P. Shapiro
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • May 1975 (Revised May 1978)
  • Case

Litton Microwave Cooking Products (B)

By: Paul W. Marshall
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • Article

Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries

By: M. E. Porter
Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry
Related
  • October 1974 (Revised June 1981)
  • Case

Clairol, Inc.: Appliance Division

By: Benson P. Shapiro
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • December 1973 (Revised November 1993)
  • Case

Cooper Industries, Inc.

By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry
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  • April 1971 (Revised April 1983)
  • Case

General Electric Co.--1970

By: William E. Fruhan Jr.
Keywords: Consumer Products Industry; Consumer Products Industry
Related
  • January 1971 (Revised March 1972)
  • Case

Holiday Greetings, Inc.

By: Fred K. Foulkes and William E. Fruhan Jr.
Keywords: Consumer Products Industry
Related
  • December 1970 (Revised April 1983)
  • Case

Product Management at United Brands

By: Jay W. Lorsch
Keywords: Product; Management; Consumer Products Industry
Related
  • February 1969
  • Article

Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

By: Louis T Wells Jr
Keywords: Global Range; Trade; Product; Goods and Commodities; United States
Related
  • Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Forthcoming
  • Article

Dynamic Competition for Customer Memberships

By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
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  • Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

  • Research Summary

Evolution of the Global Beauty Industry

By: Geoffrey G. Jones

This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380  billion. This research examines the growth of this... View Details

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