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All HBS Web
(1,205)
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- News (303)
- Research (737)
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- Multimedia (6)
- Faculty Publications (178)
- 30 Mar 2010
- First Look
First Look: March 30
Surveys of Consumer Finances Authors:Daniel Bergstresser and John Beshears Abstract We find evidence that households selecting adjustable-rate mortgages (ARMs) during the recent decade were disproportionately those who were less...
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Sean Silverthorne
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of...
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Nancy O. Perry