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January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

Citation

Educators

Purchase

17 May 2021
News

Key Inflation Gauge Overstating Prices, Harvard’s Cavallo Says

May 2015 (Revised September 2015)
Case

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch and Qing Xia

The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details

Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan

Citation

Educators

Purchase

23 Apr 2019
Video

Zubale Final Pitch New Venture Competition 2019 Alumni Track

18 Nov 2019
Video

Adi Godrej

Adi Godrej, Chair of the India-based Godrej Group, discusses the decision to deploy the cash generated by the group’s businesses to acquire consumer products companies in Africa, Asia and Latin America.

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Career Coach

Claire D'Silva

Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what they’re looking for in a candidate. She spent last summer in... View Details

22 May 2020
News

In the Lockdown Economy, Old Measures of Inflation Get It Wrong

21 Jan 2014
First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and View Details

Keywords: Sean Silverthorne

18 Nov 2019
Video

Adi Godrej

Adi Godrej, head of the India-based consumer products Godrej Group, discusses changing economic policies from the 1960s to liberalization in 1991, and the effects these policies had on business and economic... View Details

January 2021
Case

Value-Based Insurance Design at Onex

By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal

The operating executives of Health and Benefits for Onex Partners, Megan Jackson Frye and Sam Camens, faced a challenge: Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends... View Details

Citation

Educators

Purchase

Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details

23 Jul 2015
News

Money Cannot Be the God of Life: How CEO Pay Drives Inequality

22 Dec 2015
News

The curation of insights at incubators

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

no promising blockbusters in the drug pipeline. In a globally integrated market, blockbuster brands that address common consumer needs are more important than ever. Consumers around the world are excited to... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

Career Coach

Ildi Nielsen

and consumer products companies. Ildi also spent 12 years as an Executive Search Consultant in New York and Chicago for financial services firms. She worked with senior executives to build their teams and with a multitude of... View Details

Keywords: Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance

February 2015
Supplement

The Affordable Care Act (J): Healthcare.gov

By: Joseph L. Bower and Michael Norris

In the fall of 2013, Healthcare.gov launches as an insurance exchange for consumers to buy health insurance. The launch is filled with glitches, and some worry if it will imperil the fate of the entire ACA. View Details

Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States

Citation

Purchase

18 May 2015
News

Advertisers Get Serious About Playing With Their Brands

December 2023
Article

What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data

By: Alberto Cavallo and Oleksiy Kryvtsov

We use a detailed micro dataset on product availability and stockouts to construct a direct high-frequency measure of consumer product shortages during the 2020-2022 pandemic. We document a widespread multi-fold rise in stockouts in nearly all sectors early in the... View Details

Keywords: Prices; Stockouts; Inventories; Supply Disruptions; COVID-19 Pandemic; Supply Chain; Product; Demand and Consumers

Citation

Read Now

05 Mar 2019
Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Consumer Products; Consumer Products; Consumer Products

27 Jul 2023
Blog Post

Buy big, sell small

least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details