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Show Results For
- All HBS Web
(2,083)
- People (2)
- News (621)
- Research (1,115)
- Events (3)
- Multimedia (2)
- Faculty Publications (535)
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- April 2005 (Revised October 2007)
- Case
Candy Land: The Utopian Vision of Milton Hershey
By: Nancy F. Koehn and Erica Helms
Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations
Koehn, Nancy F., and Erica Helms. "Candy Land: The Utopian Vision of Milton Hershey." Harvard Business School Case 805-066, April 2005. (Revised October 2007.)
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 01 Sep 2010
- News
Dare to be Different
are affecting not only how marketers communicate with consumers but also how individuals express themselves, and explore different parts of their personality in this public forum. I’m thinking about teaching a new course at HBS, following... View Details
- 15 Jun 2021
- News
Advancing Racial Equity
values, and to act to promote racial equity both on campus and beyond. HBS is taking significant steps to welcome and promote Black talent, advance research related to race and use case discussions to educate students about racism, engage... View Details
- October 2023 (Revised April 2024)
- Case
Accounting Red Flags or Red Herrings at Catalent? (A)
By: Joseph Pacelli, ZeSean Ali and Tom Quinn
Fund manager Janet Curie asked for a recommendation about the pharmaceutical company Catalent. The company seemed like a solid investment. However, a pair of research reports issued over the previous two months complicated this narrative. GlassHouse Research, a short... View Details
Keywords: Accounting Audits; Budgets and Budgeting; Earnings Management; Cost Accounting; Fair Value Accounting; Revenue Recognition; Integrated Corporate Reporting; Fairness; Moral Sensibility; Values and Beliefs; Government Legislation; Conflict of Interests; Announcements; Blogs; Debates; Investment; Trust; Business and Shareholder Relations; Pharmaceutical Industry; Accounting Industry; United States
Pacelli, Joseph, ZeSean Ali, and Tom Quinn. "Accounting Red Flags or Red Herrings at Catalent? (A)." Harvard Business School Case 124-024, October 2023. (Revised April 2024.)
- 01 Sep 2011
- News
‘Green’ Trailblazers
1984) The Nature Conservancy Worldwide locations A charitable environmental organization that works to preserve the plants, animals, and natural communities that represent the diversity of life on Earth by protecting the lands and waters... View Details
- Portrait Project
Michael Echenberg
splendor in love and marriage and children. My love of children has just become concrete like never before with the arrival of my niece and nephew, Anna and Jake. I want to seek the splendor in my career. I want to become expert at something View Details
- 01 Mar 2009
- News
Health Care a Top Priority at HBS
initiative plans programs and activities that build community among health-care stakeholders, and represents and promotes HBS’s interest in health care. Explains Sterling, “For students interested in health care, we want to become the top... View Details
- 01 Dec 1998
- News
New HBS Alumni Board Members
Mortgage & Realty and Michigan Heritage Bancorp. He has led several community organizations, such as the Lansing Symphony, Capital Area United Fund, and the Voluntary Action Center in Lansing. Born in New York City and raised in Wilmette,... View Details
- Web
Summer Venture in Management | MBA
government positions Leading a student association or club Volunteering in under-served communities Working as a Residential Advisor (RA) Being a team captain or other forms of athletic leadership Contributing to a nonprofit organization... View Details
- 18 Jul 2014
- News
Team Players
Olympic Park Legacy Company. Her education and experience complemented Blumkin's, as did her roots across the river in Mamaroneck, in New York's Westchester County. Blumkin immediately signed Lehrer as manager of communications and... View Details
- 02 Dec 2016
- News
The Story Behind the Stories
downturn. And I thought, wow, no one thinks of Afghanistan as a place that inspires and creates hope. White: How do you communicate to your reader, both this idea that we are talking about people who are very similar to us in a lot of... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
of his week are devoted to fundraising, "it never feels like enough." Education and Outreach Education is a central element in any museum's mission statement. How each museum chooses to fulfill its educational duty in terms of its local View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
rich” and a highly visible wealth gap could mean for political stability. In Latin America, they’re concerned that economic progress may not be fast enough nor redistribution of income sufficient to forestall more Chavez-type leaders. Many distrust government. The U.S.... View Details
- Student-Profile
Patrick Ferguson
sports analytics consulting group, where he helped professional sports teams identify undervalued players. His next position—as an accounting research assistant at his alma mater—brought these threads together. The senior faculty members Patrick worked alongside... View Details
- 01 Sep 2011
- News
Water for Life
Issue Focus: Business and the Environment Zobel de Ayala Photographs by Tom Epperson Issue Focus The Business and Environment Initiative at HBS The City Solution Green Day Related Links Watch Ayala discuss sustainability Sixteen years... View Details
- January 15, 2021
- Article
Social Media Companies Should Self-Regulate. Now
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
We argue that social media firms should ramp up self-regulation of content in 2021. This argument is based on research on numerous industries where firms and/or industry associations devised self-regulatory strategies that successfully limited or forestalled more... View Details
Keywords: Self-regulation; Internet and the Web; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Social Media Companies Should Self-Regulate. Now." Harvard Business Review (website) (January 15, 2021).
- February 2018 (Revised March 2018)
- Case
ArcelorMittal and the Ebola Outbreak in Liberia
By: Sophus A. Reinert, Sarah Nam, Sisi Pan and Eric Werker
During the summer of 2014, Alan Knight, general manager of corporate responsibility at the integrated steel and mining company ArcelorMittal, observed the unfolding of an Ebola epidemic in Liberia and other countries in West Africa with great concern. On the one hand... View Details
Keywords: Ebola; Epidemics; Ebola Private Sector Mobalization Group; EPSMG; Civil War; Sovereignty; Change Management; Judgments; Development Economics; Geopolitical Units; Globalized Firms and Management; Emerging Markets; Business and Community Relations; Business and Government Relations; Safety; War; Wealth and Poverty; Welfare; Crisis Management; Mining Industry; Liberia
Reinert, Sophus A., Sarah Nam, Sisi Pan, and Eric Werker. "ArcelorMittal and the Ebola Outbreak in Liberia." Harvard Business School Case 718-029, February 2018. (Revised March 2018.)
- 25 Aug 2022
- News
Full Stream Ahead
Soares and her diverse team at HarbourView. “So much of what we’ve been consuming up to this point has been fed to us, but there are billions of people who have a differentiated experience, and for them to have music that’s resonant with their View Details