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  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various product lines, including fixed... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of strategic next steps for the group. Hewlett-Packard (HP), a View Details
Keywords: Martha Lagace
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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  • 07 Feb 2012
  • First Look

First Look: February 7

2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We analyze the design costs and... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details
Keywords: Martha Lagace
  • October 2008
  • Article

The Small World of Investing: Board Connections and Mutual Fund Returns

By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are... View Details
Keywords: Financial Markets; Information Management; Social and Collaborative Networks; Announcements; Investment Portfolio; Investment Return; Investment Funds; Asset Pricing; Governing and Advisory Boards
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  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

visible intervention, like the innovation contest, has both benefits and risks. Our findings suggest benefits such as increased engagement with work and community as well as risks such as discontent that could arise if staff suggestions... View Details
Keywords: Dina Gerdeman
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/617025-PDF-ENG Harvard Business School Case 817-019 Western View Details
Keywords: Sean Silverthorne
  • 19 Jan 2016
  • First Look

January 19, 2016

emphasize users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation approaches to solve important technological and organizational problems. This view of innovation, pioneered... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

including emerging economies like China, India, and Brazil. This list will continue to grow. A by-product of the intertwining of globalization and technology enabled networks is that events are no longer isolated, the impact of which was... View Details
Keywords: by Sean Silverthorne
  • 12 Apr 2016
  • First Look

April 12, 2016

available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416032-PDF-ENG Harvard Business School Case 416-034 Difficult Conversations and Dealing with Challenging Situations at Work: Managing Communication No abstract... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Publication:Management Science (forthcoming) Abstract This study looks at the role of firms' internal linkages in highly competitive View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

advantage. We propose several frameworks to help firms develop and exploit this new ability. Download the paper: http://www.hbs.edu/research/pdf/07-079.pdf Cases & Course Materials Royal DSM N.V.: Information Technology Enabling... View Details
Keywords: Martha Lagace
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

reaping the benefits of FDI (which relate to when FDI will generate growth) and (2) the mechanisms by which FDI creates positive externalities (which relate to how FDI generates growth). Technology and Innovation Management... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of... View Details
Keywords: by Sean Silverthorne
  • 06 Jan 2011
  • What Do You Think?

How Should Management Deal With “Anonymous”?

possible. Next time the target may not be Iran.) Getting back to my misstated question, none of you aimed your criticism at the technology, even lauding it, as Mark O'Connor did, as the "great equalizer." In Bev Stehn's words, "What is to be 'managed,'... View Details
Keywords: by James L. Heskett
  • 11 Jan 2000
  • Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

respond rapidly whenever necessary. As information technology escalates the pace and complexity of business everywhere, managers can ill afford to operate according to the bureaucratic dictates of the past. As organizations become... View Details
Keywords: by Staff
  • 17 Jul 2017
  • Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

own way. As GE CEO Jeff Immelt wrote when the president announced the US withdrawal from the Paris Climate Agreement, “Climate change is real. Industry must now lead and not depend on government.” Immelt is not alone. Never before in modern history has the business... View Details
Keywords: by Bill George
  • 28 Aug 2014
  • Op-Ed

Government Can Do More to Unfreeze Small Business Credit

released in May 2013, economists from the Federal Reserve Bank of Minneapolis quantified the costs of increased regulation on community banks, modeling the impact of new regulatory costs as the hiring of additional staff, resulting in... View Details
Keywords: by Karen Mills; Banking
  • 05 Jan 2010
  • First Look

First Look: January 5

that action is taken to address the problems, and (3) communicating about actions taken. Sixty-nine randomly selected hospitals, 20 of which were randomly selected to engage in the three activities for 18 months, participated in the... View Details
Keywords: Martha Lagace

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