Commercials - Publications - Faculty & Research

23 May 2018
News

Carla A. Harris, MBA 1987

of wisdom, helping inspire others to be the best version of themselves. Harris grew up in Jacksonville, Florida, the only child of an educator and a commercial fishing boat captain. “My parents brought me up in a ‘no excuses’ household,”... View Details

Keywords: Susan Young

June 2017 (Revised December 2017)
Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris

In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details

Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry

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Climate Impact - Business & Environment

Founder, President, & CEO, Liatris “Liatris aims to deliver the cleanest and fastest energy savings by mass-producing insulation that is easy to install, economical, efficient, and environmentally friendly. Our first product is a fully non-combustible insulation board... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

nothing.” Not social enough Commercial appeals often fall flat on social networks, which many consumers believe should be a place for conversations strictly among people they know. “If you and I are having a conversation and someone... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

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New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

including The American Railroad Journal (established in 1832); the New York Times (1851); The Stockholder: Monitor of Finance and Industry (1862); The Commercial and Financial Chronicle (1865); and the Wall Street Journal (1889).... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

ALS. I'm recruiting the anti-ALS cause to enhance my personal capital. Alas, for marketers looking for low-cost market impact, few commercial brands enhance personal capital. Few are as powerful as cause brands. How has it worked? As of... View Details

Keywords: by John Deighton

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

pandemic. An increase in risk perception makes consumers more willing to pay for safety features, which, in turn, provides producers greater incentives to develop and commercialize technologies that address consumers' demands for safety.... View Details

Keywords: by Hong Luo and Alberto Galasso

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

venture, which attracted interest from six mentors, a venture that attracted twice as much interest was 27 percent more likely to commercialize (which Shu and her colleagues defined as having multiple repeated sales, an Amazon storefront,... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

Setting up a home-base-augmenting site—one designed to gather new knowledge for a company—involves certain skills. And launching a home-base-exploiting site—one established to help a company efficiently commercialize its R&D in... View Details

Keywords: by Walter Kuemmerle

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

pick up our hero, Jim Barton, at a latter point in his career, as he's offered the opportunity to lead the transformation of a struggling medium-sized military aircraft company into a successful twenty-first-century commercial airplane... View Details

Keywords: by Martha Lagace

01 Dec 2019
News

Developing Leaders Who Bridge Business and Engineering

Nunnelly and Dupré gift will dramatically increase innovation and the commercialization of new technologies and make it possible to efficiently take transformative ideas to the marketplace. Specifically, it will enable Harvard to attract... View Details

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Westinghouse, and AT&T), and Telefunken (a joint venture of the two European leaders, Siemens and AEG). After World War II knocked out Telefunken, RCA took the lead in commercializing television worldwide. It was then solely... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

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Demonstration Policy | About

Course Activities policy. Some forms of capture are not permitted without prior permission, particularly if the content will be broadcast, disseminated publicly, or used for commercial purposes of any kind. All media on campus must be... View Details

Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

13 Mar 2023
Blog Post

Career Journey: Karan Khimji, Co-Founder of 44.01

included the two professors, Juerg Matter and Peter Kelemen, who had first discovered peridotite’s capacity to mineralise CO2. I joined him as his co-founder and Chief Commercial Officer. That was two years ago and we’re now an... View Details

07 Apr 2015
News

Warrior Spirit

martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia”... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

07 Dec 2022
Blog Post

2022 Climate Symposium: Tackling Climate Together

Commercializing Climate Tech; The Future of Food. When asked about the experience the co-chairs hoped to cultivate during the Symposium, Angela Son explained: “I hope that our attendees not only learned something new about their field of... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

case, lighter-skinned women have been favored in India’s ads. Advertisements in the 1980s told stories of dark-skinned women unable to find husbands until they applied fairness creams. Later, skin lightening brand Fair & Lovely linked lighter skin with success,... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

06 Feb 2019
Blog Post

7 Tips for a Successful Technology Venture Immersion

trying to commercialize a technology we found in a lab at Harvard. However, we quickly learned that VCs weren’t willing to fund our upfront investments unless future cash flows were all but certain. We then decided to pivot back to our... View Details

22 Sep 2022
News

The Beauty Guide

gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a brand strategist at her core. But she trusted her mentor, so left marketing... View Details

Keywords: Maureen Harmon

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