Commercials - Publications - Faculty & Research

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

experience as free raw material for hidden commercial practices of extraction, prediction, and sales,” “a parasitic economic logic,” “a rogue mutation of capitalism marked by concentrations of wealth,” “as significant a threat to human... View Details

Keywords: by James Heskett; Advertising; Consumer Products

02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

enough to join Ford as a Machine Learning Researcher. I wrote software, generated intellectual property, and talked about autonomous vehicles in international industry conferences. In late 2018, I realized that commercially launching... View Details

Web

Climate Impact - Business & Environment

Founder, President, & CEO, Liatris “Liatris aims to deliver the cleanest and fastest energy savings by mass-producing insulation that is easy to install, economical, efficient, and environmentally friendly. Our first product is a fully non-combustible insulation board... View Details

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

Company based in Boston, Glassman (HBS MBA '69) said issues such as homelessness, women's rights and outreach to the gay and lesbian community have shaped his own life and the life of his business. Seven years ago, for instance, Wainwright Bank had a quarter of 1... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

13 Mar 2023
Blog Post

Career Journey: Karan Khimji, Co-Founder of 44.01

included the two professors, Juerg Matter and Peter Kelemen, who had first discovered peridotite’s capacity to mineralise CO2. I joined him as his co-founder and Chief Commercial Officer. That was two years ago and we’re now an... View Details

07 Apr 2015
News

Warrior Spirit

martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia”... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

5 Sep 2013
Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano

This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details

Keywords: Food; Product Marketing; Food and Beverage Industry

Citation

23 May 2018
News

Carla A. Harris, MBA 1987

of wisdom, helping inspire others to be the best version of themselves. Harris grew up in Jacksonville, Florida, the only child of an educator and a commercial fishing boat captain. “My parents brought me up in a ‘no excuses’ household,”... View Details

Keywords: Susan Young

06 Feb 2019
Blog Post

7 Tips for a Successful Technology Venture Immersion

trying to commercialize a technology we found in a lab at Harvard. However, we quickly learned that VCs weren’t willing to fund our upfront investments unless future cash flows were all but certain. We then decided to pivot back to our... View Details

22 Sep 2022
News

The Beauty Guide

gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a brand strategist at her core. But she trusted her mentor, so left marketing... View Details

Keywords: Maureen Harmon

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

case, lighter-skinned women have been favored in India’s ads. Advertisements in the 1980s told stories of dark-skinned women unable to find husbands until they applied fairness creams. Later, skin lightening brand Fair & Lovely linked lighter skin with success,... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

December 2001
Case

Cybersettle

By: Michael A. Wheeler and Gillian Morris

Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details

Keywords: Restructuring; Bids and Bidding; Negotiation Process; Conflict and Resolution; Business Strategy; Commercialization; Internet; Insurance Industry

Citation

Find at Harvard

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

naturally choose to bring all innovations—sustaining and disruptive—to their core markets where their best customers reside.9 For example, had Western Union purchased Bell's patents, we would predict that it would not have commercialized... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

venture, which attracted interest from six mentors, a venture that attracted twice as much interest was 27 percent more likely to commercialize (which Shu and her colleagues defined as having multiple repeated sales, an Amazon storefront,... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

12 Jan 2023
News

‘Debiasing’ Debt with Data

white men. When Ballard was a boy growing up in southeastern North Carolina, his father started a pulpwood logging company. “People would pay him to clear commercial and residential property, and he would take the lumber and sell it to... View Details

Keywords: Ralph Ranalli

Web

Demonstration Policy | About

Course Activities policy. Some forms of capture are not permitted without prior permission, particularly if the content will be broadcast, disseminated publicly, or used for commercial purposes of any kind. All media on campus must be... View Details

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

Setting up a home-base-augmenting site—one designed to gather new knowledge for a company—involves certain skills. And launching a home-base-exploiting site—one established to help a company efficiently commercialize its R&D in... View Details

Keywords: by Walter Kuemmerle

01 Dec 2019
News

Developing Leaders Who Bridge Business and Engineering

Nunnelly and Dupré gift will dramatically increase innovation and the commercialization of new technologies and make it possible to efficiently take transformative ideas to the marketplace. Specifically, it will enable Harvard to attract... View Details

Camille J. Douglas

CAMILLE J. DOUGLAS is a Lecturer at Harvard Business School and a Lecturer and Senior Fellow at Harvard University Graduate School of Design in their inaugural Master of Real Estate (MRE) degree program. She was an Adjunct Professor in Finance and... View Details

07 Dec 2022
Blog Post

2022 Climate Symposium: Tackling Climate Together

Commercializing Climate Tech; The Future of Food. When asked about the experience the co-chairs hoped to cultivate during the Symposium, Angela Son explained: “I hope that our attendees not only learned something new about their field of... View Details

Publications