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  • All HBS Web  (2,515)
    • People  (4)
    • News  (559)
    • Research  (1,495)
    • Events  (12)
    • Multimedia  (30)
  • Faculty Publications  (981)
← Page 58 of 2,515 Results →
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

experience as free raw material for hidden commercial practices of extraction, prediction, and sales,” “a parasitic economic logic,” “a rogue mutation of capitalism marked by concentrations of wealth,” “as significant a threat to human... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • 02 Aug 2022
  • Blog Post

From HBS to Cutting-Edge Tech

enough to join Ford as a Machine Learning Researcher. I wrote software, generated intellectual property, and talked about autonomous vehicles in international industry conferences. In late 2018, I realized that commercially launching... View Details
  • Web

Climate Impact - Business & Environment

Founder, President, & CEO, Liatris “Liatris aims to deliver the cleanest and fastest energy savings by mass-producing insulation that is easy to install, economical, efficient, and environmentally friendly. Our first product is a fully non-combustible insulation board... View Details
  • 22 Apr 2002
  • Research & Ideas

Does Spirituality Drive Success?

Company based in Boston, Glassman (HBS MBA '69) said issues such as homelessness, women's rights and outreach to the gay and lesbian community have shaped his own life and the life of his business. Seven years ago, for instance, Wainwright Bank had a quarter of 1... View Details
Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild
  • 13 Mar 2023
  • Blog Post

Career Journey: Karan Khimji, Co-Founder of 44.01

included the two professors, Juerg Matter and Peter Kelemen, who had first discovered peridotite’s capacity to mineralise CO2. I joined him as his co-founder and Chief Commercial Officer. That was two years ago and we’re now an... View Details
  • 07 Apr 2015
  • News

Warrior Spirit

martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia”... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
Citation
Related
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
  • 23 May 2018
  • News

Carla A. Harris, MBA 1987

of wisdom, helping inspire others to be the best version of themselves. Harris grew up in Jacksonville, Florida, the only child of an educator and a commercial fishing boat captain. “My parents brought me up in a ‘no excuses’ household,”... View Details
Keywords: Susan Young
  • 06 Feb 2019
  • Blog Post

7 Tips for a Successful Technology Venture Immersion

trying to commercialize a technology we found in a lab at Harvard. However, we quickly learned that VCs weren’t willing to fund our upfront investments unless future cash flows were all but certain. We then decided to pivot back to our... View Details
  • 22 Sep 2022
  • News

The Beauty Guide

gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a brand strategist at her core. But she trusted her mentor, so left marketing... View Details
Keywords: Maureen Harmon
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

case, lighter-skinned women have been favored in India’s ads. Advertisements in the 1980s told stories of dark-skinned women unable to find husbands until they applied fairness creams. Later, skin lightening brand Fair & Lovely linked lighter skin with success,... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • December 2001
  • Case

Cybersettle

By: Michael A. Wheeler and Gillian Morris
Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details
Keywords: Restructuring; Bids and Bidding; Negotiation Process; Conflict and Resolution; Business Strategy; Commercialization; Internet; Insurance Industry
Citation
Find at Harvard
Related
Wheeler, Michael A., and Gillian Morris. "Cybersettle." Harvard Business School Case 902-158, December 2001.
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

naturally choose to bring all innovations—sustaining and disruptive—to their core markets where their best customers reside.9 For example, had Western Union purchased Bell's patents, we would predict that it would not have commercialized... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

venture, which attracted interest from six mentors, a venture that attracted twice as much interest was 27 percent more likely to commercialize (which Shu and her colleagues defined as having multiple repeated sales, an Amazon storefront,... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 12 Jan 2023
  • News

‘Debiasing’ Debt with Data

white men. When Ballard was a boy growing up in southeastern North Carolina, his father started a pulpwood logging company. “People would pay him to clear commercial and residential property, and he would take the lumber and sell it to... View Details
Keywords: Ralph Ranalli
  • Web

Demonstration Policy | About

Course Activities policy. Some forms of capture are not permitted without prior permission, particularly if the content will be broadcast, disseminated publicly, or used for commercial purposes of any kind. All media on campus must be... View Details
  • 08 Feb 2000
  • Research & Ideas

Building Effective R&D Capabilities Abroad

Setting up a home-base-augmenting site—one designed to gather new knowledge for a company—involves certain skills. And launching a home-base-exploiting site—one established to help a company efficiently commercialize its R&D in... View Details
Keywords: by Walter Kuemmerle
  • 01 Dec 2019
  • News

Developing Leaders Who Bridge Business and Engineering

Nunnelly and Dupré gift will dramatically increase innovation and the commercialization of new technologies and make it possible to efficiently take transformative ideas to the marketplace. Specifically, it will enable Harvard to attract... View Details

    Camille J. Douglas

    CAMILLE J. DOUGLAS is a Lecturer at Harvard Business School and a Lecturer and Senior Fellow at Harvard University Graduate School of Design in their inaugural Master of Real Estate (MRE) degree program. She was an Adjunct Professor in Finance and... View Details

    • 07 Dec 2022
    • Blog Post

    2022 Climate Symposium: Tackling Climate Together

    Commercializing Climate Tech; The Future of Food. When asked about the experience the co-chairs hoped to cultivate during the Symposium, Angela Son explained: “I hope that our attendees not only learned something new about their field of... View Details
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