Publications

August 2011 (Revised September 2011)
Case

Wii Encore?

By: Andrei Hagiu

Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details

Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Video Game Industry

Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as... View Details

Keywords: Retail

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

by offering both differentiation and low cost, that in fact the two strategies might feed on each other under the right circumstances to produce superior results for customers, employees, and investors. Two of the firms he studied were... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

01 Dec 2012
News

Alumni Book Briefs

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows business leaders how to... View Details

Keywords: Broadcasting (except Internet); Information

September 1981 (Revised April 1984)
Case

Great American Knitting Mills: Gold Toe Socks

Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details

Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; United States

November 2002 (Revised May 2003)
Case

DaChan Great Wall Group

By: Ray A. Goldberg and Cate Reavis

Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details

Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China

Find at Harvard

26 Jul 2011
News

An Entrepreneur of the Arts

moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a... View Details

Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Jun 2018
News

Disrupting India’s Dental Market

incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It was a business where a View Details

Keywords: Sasha Issenberg

June 2011
Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman

Teaching Note for 511001. View Details

Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand

April 2004
Teaching Note

Marks & Spencer: The Phoenix Rises (Multi-Media Case)

By: Joseph L. Bower

Teaching Note to (9-304-034). View Details

Keywords: Corporate Strategy; Brands and Branding; Perspective; Segmentation; Management Teams

March 2009 (Revised March 2014)
Teaching Note

Roppongi Hills: City Within a City

By: Andrei Hagiu

Teaching Note for [707431]. View Details

Keywords: Competition; Performance; Brands and Branding; Buildings and Facilities; Real Estate Industry; Tokyo

Web

Digital Marketing & AI Workshop - Course Catalog

format. Career Focus Over the past 25 years, digital marketing and data have transformed how brands are built and scaled. This course equips students with practical, hands-on strategies for growing a digital... View Details

December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

August 1994 (Revised December 1996)
Case

Astra Sports, Inc. (B)

By: John A. Quelch

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details

Keywords: Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Venezuela