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  • 20 May 2014
  • First Look

First Look: May 20

Download working paper: http://ssrn.com/abstract=2270579   Cases & Course Materials Harvard Business School Case 314-114 The Park Hotels: Revitalizing an Iconic Indian Brand Priya Paul, chairperson of The Park Hotels, an award-winning... View Details
Keywords: Sean Silverthorne
  • June 2002 (Revised September 2002)
  • Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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  • 24 Jul 2012
  • First Look

First Look: July 24

quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of View Details
Keywords: Sean Silverthorne
  • February 2013
  • Case

Diamond Foods, Inc.

By: Suraj Srinivasan and Tim Gray
The Diamonds Foods, Inc. case describes the major accounting blow up at the company in late 2011 that was triggered by a report by Off Wall Street, a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers'... View Details
Keywords: Accounting Restatements; Accounting Scandal; Accounting; Financial Analysis; Financial Statement Analysis; Short Selling; Revenue Recognition; Board Of Directors; Audit Committees; Auditing; Financial Reporting; Financial Statements; Agribusiness; Accrual Accounting; Earnings Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Valuation; Revenue; Agriculture and Agribusiness Industry; California; Cambridge
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  • 12 Jun 2014
  • News

Sales Strategy: Stay Cool, Cute and Exclusive

  • 25 Nov 2013
  • News

Does successful viral marketing lead to a successful product?

  • 29 Oct 2013
  • News

Sheila Marmon

  • January 2010 (Revised December 2012)
  • Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details
Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry
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  • October 2022
  • Supplement

The SAH Group: The Time is Right, Spreadsheet Supplement

By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Market Entry and Exit; Product Positioning; Consumer Products Industry; Pulp and Paper Industry; Health Industry; Tunisia
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    Unlock the Mysteries of Your Customer Relationships

    Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies... View Details
    • February 2007 (Revised March 2007)
    • Case

    Li Ning - Anything is Possible

    A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
    Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Sports Industry; China
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    • 11 Apr 2012
    • News

    Winning back Cuban-American Marlins fans may be tough sell for manager, experts say

    • 14 Feb 2013
    • News

    Heinz CEO Who Turned Food Maker Around Hints He Might Stay

    • 27 Dec 2009
    • News

    China manifesto

    • 04 Jun 2019
    • News

    Israel Turns 70: Does It Need a Rebrand?

    • 12 Jan 2017
    • News

    Trump Thanks L.L. Bean, the Latest Retailer Caught Between Him and His Critics

    • October 2014 (Revised October 2015)
    • Case

    Procter & Gamble, 2015

    By: John R. Wells and Galen Danskin
    On July 30, 2015, Procter & Gamble (P&G) announced headline double-digit earnings per share growth for the year ended June 30. A closer look at the numbers suggested a less healthy picture. Sales, volumes, and operating profits were down. Investors were not impressed;... View Details
    Keywords: Strategic Analysis; Strategy; Consumer Products; Global; Procter ＆ Gamble; Corporate Strategy; Competition; Consumer Products Industry
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    • 07 Oct 2014
    • Working Paper Summaries

    Lifting the Veil: The Benefits of Cost Transparency

    Keywords: by Bhavya Mohan, Ryan W. Buell & Leslie K. John; Retail
    • February 2025
    • Case

    Managing Complexity at mymuesli

    By: Thomas Graeber and Stacy Straaberg
    In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
    Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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    • October 2022
    • Supplement

    The SAH Group: The Time is Right, Instructor Spreadsheet

    By: Juan Alcacer and Alpana Thapar
    In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
    Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Product Positioning; Market Entry and Exit; Consumer Products Industry; Pulp and Paper Industry; Health Industry; Tunisia
    Related