Attention - Publications - Faculty & Research

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the Art of American Advertising - Advertising Products

attention and were an integral factor in extending products’ market reach nationwide. Throughout the 1800s, black-and-white trade cards and business cards with fine detail were created through the process of engraving on wood, copper, or... View Details

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

communities are often viewed as an afterthought by those in leadership positions, so I try to call attention to this when thinking through business decisions in the classroom. What has been the highlight of your HBS experience thus far?... View Details

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

the right questions," says Kaplan, a Professor of Management Practice at Harvard Business School. "Most leaders spend a lot of their time looking for answers. Very often, they may feel isolated and alone. I want to help them refocus their View Details

Keywords: by Carmen Nobel

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

refers to the amount of time and attention a person in a particular job must devote to interacting with others and nudging people where they should go, including collecting data, probing for new information, or attempting to influence the... View Details

Keywords: by Dina Gerdeman

15 Jan 2014
Research & Ideas

Managing the Family Business: It Takes a Village

program unfolded, Nelson came to new understanding. He realized that he needed to give more attention to his family and the owners, in order to keep pace with his tireless focus on the business. What Nelson and his family accomplished... View Details

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

10 Mar 2020
Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

at an urban charter school, where over 95 percent of the 500 students were minorities and more than 75 percent were low-income. They focused their attention on tutors—the employees with the closest and most extended contact with students.... View Details

Keywords: by Julia Hanna

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

says. “China in 2008 and Nazi Germany in 1936 are principal illustrations. But far less attention has been paid to what makes for a successful post-Games legacy.” To determine a stadium’s level of reuse, they analyzed annual attendance... View Details

Keywords: by Julia Hanna; Sports

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

to government estimates. And, in 2020, 3,142 people were killed in car crashes involving distracted drivers. With automation gaining more momentum, Sadun hopes car designers will double down on safety features. After all, commuters may pay even less View Details

Keywords: by Jay Fitzgerald

13 Aug 2021
Research & Ideas

Managers, Here’s How to Bond with New Hires Remotely

with managers is valuable—and it’s especially important for newly hired workers. In fact, Bojinov recommends: “Go to your remote workers first.” “Managers have to be careful of ensuring that their remote employees get as much attention... View Details

Keywords: by Lane Lambert

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

Citation

Educators

Purchase

11 Aug 2011
Lessons from the Classroom

Perfecting the Project Pitch

it's important for speakers to grab the audience's attention early. There are a number of tricks for doing so, such as posing a puzzle to capture the audience's attention. "I tell students that they have 30 seconds with an... View Details

Keywords: by Dennis Fisher

2019
Working Paper

Rehabilitating Corporate Purpose

By: Malcolm S. Salter

In this paper, I address how the ascendance of the theory of shareholder value maximization into the central consciousness of public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach... View Details

Keywords: Capitalism; Justice; Corporate Purpose; Shareholder Value Maximization; Ethical Reciprocity; Economic Systems; Business Ventures; Mission and Purpose; Ethics; Corporate Social Responsibility and Impact

Citation

SSRN

Read Now

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

could come from the experience. Lastly, the value of the learning that might result from analyzing and discussing simple mistakes is often overlooked. Many scientific discoveries have resulted from those who were attentive to simple... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

observe things, then question why. If you want to be an innovative person, when you see things, you have to pay attention and then wonder why. A good illustration of observing and questioning is Scott Cook (MBA 1976) and QuickBooks. By... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

20 Sep 2019
Research & Ideas

Solving the Riddle of How Companies Grow Over Time

Administration at Harvard Business School. “If you look at the academic literature, what we actually know about growth is shockingly little. It’s amazing this topic is so important to management, yet gets such little attention from... View Details

Keywords: by Michael Blanding; Manufacturing

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

fields of sociology, economics, and business administration as well. All 3 books have received enormous attention and will continue to do so. But it should also be remembered that Al made contributions to business history throughout his... View Details

Keywords: by Sean Silverthorne

Web

Organizational Behavior Awards & Honors - Faculty & Research

“Fast Breaking Paper” in Economics and Business. A Fast Breaking Paper is “a very recent scientific contribution that is just beginning to attract the attention of the scientific community.” Boris Groysberg : Won the 2011 Axiom Business... View Details

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing buck. “Companies... View Details