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  • All HBS Web  (1,991)
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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 31 May 2011
  • First Look

First Look: May 31

  PublicationsDo Voters Demand Responsive Governments? Evidence from Indian Disaster Relief Authors:Shawn Cole, Andrew Healy, and Eric Werker Publication:Journal of Development Economics (forthcoming) Abstract Using rainfall, public... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2014
  • First Look

First Look: February 18

Frictions in Shadow Banking: Evidence from the Lending Behavior of Money Market Funds By: Chernenko, Sergey, and Adi Sunderam Abstract—We document the consequences of money market fund risk taking during the European sovereign debt... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

experienced.) The cognitive science shows us is that there are limits to how fast you can drive in the learning.— Dorothy Leonard Walt and I studied mostly companies on the West Coast. Brian studied the... View Details
Keywords: by Sean Silverthorne
  • 06 May 2014
  • First Look

First Look: May 6

August 2013 Management Science The Impact of Corporate Sustainability on Organizational Processes and Performance By: Eccles, Robert G., Ioannis Ioannou, and George Serafeim... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

Before completing the personal survey, some participants took a test called "Phind the phishing emails," in which they viewed screen shots of email messages and identified them as "just spam" or "phishing"—the common cybercrime of... View Details
Keywords: by Carmen Nobel
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

occurs because words of beneficiaries strengthen one’s sense of belongingness, a key driver of human behavior. Employees, in fact, seek to belong—and seek to enhance their sense of belongingness in work settings. We conducted two studies using both field View Details
Keywords: Carmen Nobel
  • 08 Mar 2016
  • First Look

March 8, 2016

that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2016
  • First Look

December 20, 2016

Social Psychological & Personality Science Agent-based Modeling: A Guide for Social Psychologists By: Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray... View Details
Keywords: Carmen Nobel
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency of marketing... View Details
Keywords: Martha Lagace
  • 16 Apr 2008
  • Lessons from the Classroom

Chris Christensen: Legend of the Classroom

progressed under the influence of a number of distinguished HBS professors and mentors, including Fritz J. Roethlisberger, Richard Meriam, and Edmund P. Learned. After earning his Doctor of Commercial View Details
Keywords: by Deborah Blagg; Education
  • 28 Apr 2015
  • First Look

First Look: April 28

among those working closely with Japanese employees highlights intergroup contact as a factor in shaping the unearned status gain experience. Supplemental analysis of data gathered from 66 Japanese employees provided the broader... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

firm characteristics in understanding variations in the corporate governance practices of firms in emerging economies. Using panel data and a number of model specifications we shed new light on this debate.... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

  PublicationsBroadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry Authors:Jonathan R. Clark and Robert S. Huckman Publication:Management View Details
Keywords: Sean Silverthorne
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

Goals for influencing government should flow directly from the analytic frameworks that companies use to develop business strategies. As Michael Porter noted in Competitive Strategy, "No structural analysis is complete without a... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 03 Aug 2010
  • First Look

First Look: August 3

organizations use incident-reporting systems to encourage employees to communicate about the operational problems they witness. Using data on nearly 7,500 reported incidents, we find that information campaigns encouraging process... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

putt and the remaining distance to the pin conditioned on missing. The first is modeled through a logistic regression, the second through a gamma regression. Both models fit the data well View Details
  • 03 May 2011
  • First Look

First Look: May 3

proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA programs to innovate. The paper also aims to call for collective action across the business school field to effectively address these... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

under the Hood: Wealth-based Discrimination in Illicit Customer Help Authors:F. Gino and L. Pierce Publication:Organization Science 21, no. 6 (November-December 2010) Abstract This paper investigates whether... View Details
Keywords: Sean Silverthorne
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