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  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

asymmetric battles often is the seemingly sudden end of a great firm. From the incumbent's perspective, every action it takes is rational. But the outcome is devastating. Disruption is the strategy that creates and capitalizes on... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 18 Mar 2014
  • First Look

First Look: March 18

Controlling for these effects and other determinants, we find that firms with lower residual ratings have relatively higher subsequent media allegations of corruption. They also report higher future sales growth and show a negative... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

behavior and election outcomes. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55006 Harvard Business School 518-108 Casper Sleep Inc. (B): Growth Strategy No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
  • 03 Oct 2007
  • Research & Ideas

Dealing with the ‘Irrational’ Negotiator

Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond. The following excerpt describes strategies and tactics to overcome another party's counterproductive behavior and keep the deal on track. These are ideas that... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
  • 09 Mar 2010
  • First Look

First Look: March 9

  PublicationsOne Report: Integrated Reporting for a Sustainable Strategy Authors:Robert G. Eccles and Michael Krzus Publication:John Wiley and Sons, Inc., forthcoming An abstract is unavailable at this time. Book Abstract: View Details
Keywords: Martha Lagace
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details
Keywords: by James Heskett; Retail
  • Web

Sarah McConville | About

Business Review Group and HBP Corporate Learning lines of business, as well as HBR Enterprise sales & solutions, and strategic partnerships. She also serves as Chief Marketing Officer, driving cohesive positioning, brand, and channel... View Details
  • 06 Mar 2012
  • First Look

First Look: March 6

http://hbr.org/2012/03/how-to-make-finance-work/ar/1 Managing Political Risk in Global Business: Beiersdorf 1914-1990 Authors:Geoffrey Jones and Christina Lubinski Publication:Enterprise and Society 13, no. 1 (March 2012) Abstract This article is concerned with... View Details
Keywords: Sean Silverthorne
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today.” Cellophane gets an entire chapter in Hisano’s book. As she explains in the paper, cellophane packaging let food vendors manipulate the... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 06 Jan 2020
  • Research & Ideas

Motivate Your High Performers to Share Their Knowledge

“People might be intimidated to approach the sales superstar and reveal that they are having problems because of self-image issues,” Stanton says. “And the best salespeople may want to hold on to their information because it gives them... View Details
Keywords: by Michael Blanding
  • 28 Jun 2011
  • First Look

First Look: June 28

portfolio strategy that takes advantage of this straightforward vs. complicated information processing classification yields returns of 118 basis points per month. Consistent with processing complexity driving the return relation, we... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2012
  • Research & Ideas

Strategic Intelligence: Adapt or Die

one-shot deal. Most companies use consultants to set a new strategy and then get on with it and start executing—until the next time they need a new strategy. Q: How can a company always be changing without creating chaos or overwhelming... View Details
Keywords: by Michael Blanding
  • 14 Jan 2014
  • First Look

First Look: January 14

http://www.hbs.edu/faculty/Publication%20Files/14-040_96933ceb-3097-4432-97d1-0b32625889f9.pdf January 2014 Harvard Business Review Building a Game-Changing Talent Strategy By: Ready, Douglas A., Linda A. Hill, and Robert J. Thomas... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

brands, simplified pricing that replaces the retailer's constant sales and coupons, and an updated store design that promises to make one think more of Apple's high-touch emporiums than a typical department store layout. “J.C. Penney is... View Details
Keywords: by Kim Girard; Retail
  • December 2003 (Revised January 2004)
  • Case

7-Eleven, Inc.

By: David E. Bell and Hal Hogan
Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States. View Details
Keywords: Distribution; Adoption; Success; Sales; Food; Food and Beverage Industry; Retail Industry; Japan; United States
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  • 31 Aug 2007
  • Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

predictably difficult situations need to understand that human judgment is still one of the most important tools. Company leaders need to offer better employee training on all these points. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52591 April... View Details
Keywords: Carmen Nobel
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: Cecilie_Arcurs] Related Reading Use Artificial Intelligence to Set Sales Targets That Motivate Don't Turn Your Marketing Function Over to AI... View Details
Keywords: by Dina Gerdeman
  • 28 Apr 2015
  • First Look

First Look: April 28

  Publications April 2015 HarperBusiness Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs By: Yoffie, David B., and Michael A. Cusumano Abstract—The authors of the bestselling Competing on Internet Time (a... View Details
Keywords: Sean Silverthorne